Creative Director, International - LATAM

OpenaiOpenai·Remote(São Paulo)
Design

WFA Digital Insight

As demand for digital skills in Latin America grows, companies like OpenAI are seeking creative leaders to drive their brand vision. With the remote job market expanding, roles that blend conceptual strength, cultural fluency, and collaborative skills are increasingly sought after. OpenAI's commitment to shaping transformative technology across Latin America makes this role particularly intriguing. Before applying, candidates should consider how their portfolio demonstrates creative leadership, conceptual clarity, and exceptional craft across multiple mediums, as well as their ability to navigate cultural nuances in the region.

Job Description

About the Role

The Creative Director, International - LATAM, will be based in São Paulo, Brazil, and will lead the creative vision and execution of OpenAI's brand across Latin America. This role is part of the International Creative Studio, collaborating closely with the U.S. team and local cross-functional teams to ensure strong regional alignment and impact. The ideal candidate will have a strong, distinctive portfolio demonstrating creative leadership, conceptual clarity, and exceptional craft across multiple mediums.

As a creative leader, the successful candidate will define how global ideas are translated, adapted, evolved, and newly invented into culturally resonant work across Latin America, shaping creative direction, elevating craft, and ensuring strong regional relevance while protecting global brand integrity. This role empowers regional teams, agencies, and production partners across Latin America to deliver bold, distinctive, and world-class work.

Within the International Creative Studio, the Creative Director will work closely with the U.S. Creative Studio, as well as global and regional marketing teams, agencies, and creators to ensure OpenAI's brand principles are honored, protected, and expressed responsibly everywhere people meet their products.

What You Will Do

  • Lead creative direction across LATAM brand campaigns, marketing, digital, content, experiential, events, and partnerships across audiences from Consumer to B2B
  • Translate global brand strategy and creative vision into culturally resonant executions across diverse Latin American markets
  • Set and maintain a high bar for concept, craft, and storytelling across all creative outputs
  • Partner closely with the International and U.S. Creative Studio as well as local Marketing to align on global creative direction, systems, and brand standards
  • Guide and mentor designers, art directors, and creative teams across the region, providing clear direction, feedback, and inspiration
  • Collaborate with regional marketing teams to develop market-specific ideas that are bold, locally relevant, and globally aligned
  • Shape and evolve OpenAI's visual systems and creative frameworks with a LATAM-first lens
  • Lead relationships with external agencies, production studios, and creative partners across Latin America to deliver work at scale
  • Interpret strategy and briefs, identifying the core creative tension and turning it into breakthrough regional ideas
  • Act as a trusted creative partner to cross-functional stakeholders across LATAM, balancing ambition, cultural nuance, and brand responsibility

What We Are Looking For

  • A strong, distinctive portfolio demonstrating creative leadership, conceptual clarity, and exceptional craft across multiple mediums
  • Experience leading brand work across Latin America or other culturally diverse international markets
  • Deep cultural fluency across LATAM, with the ability to navigate nuance between markets such as Brazil, Mexico, Colombia, Argentina, and beyond
  • Comfort setting creative vision and getting hands-on when needed
  • A refined design eye and a strong, well-articulated point of view
  • Ability to collaborate across languages, cultures, and time zones in complex, fast-moving environments
  • Empathetic leadership skills, with the ability to elevate teams through clarity, trust, and constructive feedback
  • Strong cross-functional collaboration skills
  • Balance of creativity with strategic rigor and strong brand stewardship
  • Excitement about the role of creativity in shaping how transformative technology shows up in people's lives across Latin America

Nice to Have

  • Experience with project management tools and software
  • Familiarity with design and creative collaboration platforms
  • Knowledge of the latest trends and technologies in digital marketing and brand development

Benefits and Perks

  • Opportunity to lead the creative vision for a transformative technology brand
  • Collaborative and dynamic work environment
  • Professional development opportunities
  • Flexible remote work arrangements
  • Access to cutting-edge technology and tools
  • Competitive compensation and benefits package
  • Participation in OpenAI's mission to shape the future of technology and its impact on society
  • Opportunity to work with a diverse and talented team across Latin America and globally

How to Stand Out

  • Develop a strong portfolio that showcases your creative leadership, conceptual clarity, and craft across multiple mediums, with a focus on culturally resonant work.
  • Research OpenAI's brand principles and how they are expressed across different markets, to demonstrate your understanding of their global and regional strategies.
  • Prepare to discuss your experience in navigating cultural nuances in Latin America and how you adapt global ideas to local contexts.
  • Be ready to provide specific examples of how you have balanced ambition, cultural nuance, and brand responsibility in previous roles.
  • Consider learning about the latest trends and technologies in digital marketing and brand development to enhance your application.
  • Practice your ability to articulate your design eye and point of view, as well as your approach to leading and mentoring creative teams.
  • Review common interview questions for creative director roles and prepare thoughtful responses that highlight your skills and experience.

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