Creative Performance Strategist

Comfrt·Remote(United States)
Other

WFA Digital Insight

The demand for creative professionals who can bridge the gap between artistic vision and data-driven performance has never been higher, with over 70% of brands now expecting their marketing teams to be proficient in both creative and analytical skills. As the remote job market continues to evolve, companies like Comfrt are at the forefront of this trend, seeking talented individuals who can drive engagement and convert audiences into loyal customers. With the rise of social media and e-commerce, the ability to craft compelling narratives and measure their impact is crucial. Comfrt, a leader in the direct-to-consumer market, is looking for a Creative Performance Strategist to join their team, offering a unique opportunity to work with a brand that prioritizes mental wellness, inclusivity, and comfort.

Job Description

About the Role

The Creative Performance Strategist is a critical position at Comfrt, responsible for developing and executing creative strategies that drive business results. This role requires a deep understanding of the intersection of creativity, AI, and performance, as well as the ability to work collaboratively with cross-functional teams. The ideal candidate will have a strong background in creative strategy, brand storytelling, and performance marketing, with a proven track record of delivering campaigns that resonate with diverse audiences.

Comfrt is a fast-growing direct-to-consumer brand that is dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece of content they create. The company's mission goes beyond clothing, striving to build a community where everyone feels supported and seen. As a Creative Performance Strategist, you will play a key role in shaping this mission and bringing it to life through innovative and engaging creative campaigns.

What You Will Do

  • Lead creative concepting and campaign development across Meta, TikTok, YouTube, Snapchat, and Pinterest, owning the idea from brief to execution
  • Define and protect the Comfrt creative voice across paid and organic channels, ensuring every asset feels cohesive, intentional, and on-brand
  • Develop compelling creative briefs that translate brand strategy, product stories, and cultural moments into thumb-stopping content
  • Partner with designers, videographers, and UGC creators to bring concepts to life with speed and creative integrity
  • Drive creative for new product launches, brand collaborations, seasonal campaigns, and always-on content
  • Stay deeply plugged into culture, tracking trends, platform behavior, and the visual language shaping what resonates with our audience
  • Use performance signals (CTR, hook rate, engagement, ROAS) to inform creative iteration, not to lead it
  • Explore AI and emerging creative tools to expand what's possible, accelerate production, and unlock new storytelling formats
  • Collaborate with the marketing team to develop and execute campaigns that meet business objectives
  • Analyze campaign performance, providing insights and recommendations for future campaigns

What We Are Looking For

  • Bachelor’s degree in Marketing, Advertising, Communications, or related field
  • 5+ years of experience in creative strategy or brand creative, with a proven track record of concepting and producing campaigns that resonated across channels and at scale
  • A portfolio that demonstrates strong conceptual thinking, visual range, and brand storytelling
  • Deep fluency in social-first content and platform culture, knowing what feels native and what feels forced
  • Experience with AI tools, marketing technology, analytics platforms, and social media insights
  • Analytical mindset with the ability to translate data into actionable insights
  • A self-starter with the ability to work quickly and solve problems cross-functionally
  • Fluent in advertising fundamentals, with a clear understanding of how creative storytelling meets performance
  • Ecommerce high growth experience preferred

Nice to Have

  • Experience working with emerging technologies such as AR, VR, or voice assistants
  • Knowledge of HTML, CSS, and JavaScript
  • Certification in Google Analytics or other marketing analytics tools

Benefits and Perks

  • Generous paid time off
  • Company-covered health insurance
  • 5% 401k match
  • Discounts on all Comfrt products
  • Flexible and collaborative remote work environment
  • Opportunities for professional growth and development
  • Access to the latest tools and technologies
  • A dynamic and supportive team

How to Stand Out

  • To stand out in this role, focus on developing a strong portfolio that showcases your ability to craft compelling narratives and drive business results through creative campaigns.
  • Be prepared to discuss your experience with AI tools and emerging technologies, and how you have used them to enhance your creative work.
  • Emphasize your understanding of social-first content and platform culture, and provide examples of how you have adapted your creative strategy to different channels and audiences.
  • Highlight your analytical skills, and provide examples of how you have used data to inform your creative decisions and optimize campaign performance.
  • Be prepared to talk about your experience working in a fast-paced, high-growth environment, and how you have handled the challenges and opportunities that come with it.
  • Show enthusiasm for Comfrt's mission and values, and explain how your own values and creative vision align with those of the company.

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