Creative Strategist (EMEA)

HexClad·Remote(Munich)
Other

WFA Digital Insight

The demand for creative strategists with expertise in digital marketing has seen a significant surge, with a 25% increase in job openings in the last year. As companies like HexClad expand their global footprint, the need for professionals who can bridge the gap between global brand vision and local cultural insights has become increasingly important. With the rise of remote work, the ability to work seamlessly across different markets and time zones is now a highly valued skill. Candidates applying for this role should be prepared to showcase their expertise in creative strategy, localisation, and data analysis, as well as their ability to collaborate with cross-functional teams.

Job Description

About the Role

The Creative Strategist role at HexClad is a unique opportunity for a skilled professional to shape and execute creative strategies across the EMEA region. As a key member of the marketing team, you will be responsible for developing and localising creative assets, collaborating with internal teams and external partners, and driving campaigns that align with HexClad's brand and business goals. Your primary focus will be on the UK, Germany, and UAE markets, where you will work to create innovative and effective marketing campaigns that resonate with local audiences. The ideal candidate will have a deep understanding of the EMEA markets, as well as experience in developing and executing creative strategies that drive performance and engagement. You will be a skilled communicator and collaborator, able to work effectively with cross-functional teams, including design, production, and growth teams. As a Creative Strategist at HexClad, you will be part of a dynamic and fast-paced marketing team that is passionate about storytelling, data-driven creativity, and bringing premium brands to life through exceptional content.

What You Will Do

  • Develop and execute innovative creative strategies across a full funnel activation, from direct response ads to brand campaigns
  • Oversee the production and localisation of creative assets, ensuring alignment with HexClad's brand and business objectives
  • Collaborate with internal teams and external partners to drive campaigns that align with HexClad's brand and business goals
  • Conduct market research and analysis to inform campaigns and identify opportunities for growth
  • Develop and manage creative briefs to guide internal and external teams in delivering high-quality assets
  • Work closely with the global creative, growth, and production teams to align strategies across regions
  • Support HexClad's growth initiatives by assisting with sourcing and managing EMEA creators and influencers
  • Actively participate in team meetings, sharing updates and insights to keep stakeholders informed
  • Analyse campaign performance using data and analytics tools, identifying opportunities to enhance creative impact
  • Run creative tests to evaluate and iterate on strategies for improved outcomes
  • Develop a playbook for localising creative assets, starting with Germany, and roll out to other European markets
  • Build and manage a pipeline of high-quality, localised creative assets for the UK, DACH, and UAE

What We Are Looking For

  • 5+ years of experience in creative strategy, marketing, or a related field
  • Proven track record of developing and executing successful marketing campaigns that drive engagement and conversion
  • Strong understanding of the EMEA markets, including cultural and linguistic nuances
  • Experience in localising creative assets for different markets and regions
  • Skilled communicator and collaborator, able to work effectively with cross-functional teams
  • Strong analytical and problem-solving skills, with the ability to interpret data and insights to inform campaigns
  • Experience with creative production and project management, including managing budgets and timelines
  • Strong understanding of digital marketing channels, including social media, email, and paid advertising
  • Experience with data analysis and reporting tools, including Google Analytics and Excel

Nice to Have

  • Experience in managing and coordinating with external partners and agencies
  • Knowledge of design and production principles, including graphic design, video production, and copywriting
  • Experience with marketing automation and CRM systems
  • Certification in digital marketing or a related field

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a dynamic and fast-paced marketing team
  • Collaborative and supportive work environment
  • Professional development and growth opportunities
  • Flexible working hours and remote work options
  • Access to the latest marketing tools and technologies
  • Recognition and reward for outstanding performance
  • Comprehensive health and wellness benefits
  • Generous paid time off and holiday allowance

How to Stand Out

  • When applying for this role, be sure to showcase your expertise in creative strategy, localisation, and data analysis, as well as your ability to collaborate with cross-functional teams.
  • Highlight your understanding of the EMEA markets, including cultural and linguistic nuances, and provide examples of successful marketing campaigns you have developed and executed in these markets.
  • Be prepared to discuss your experience with creative production and project management, including managing budgets and timelines, and provide examples of how you have worked with external partners and agencies.
  • Emphasise your strong analytical and problem-solving skills, and provide examples of how you have used data and insights to inform campaigns and drive engagement.
  • Show enthusiasm and passion for storytelling, data-driven creativity, and bringing premium brands to life through exceptional content, and highlight your ability to work effectively in a fast-paced and dynamic environment.
  • Don't be afraid to ask questions during the interview process, and be prepared to discuss your career goals and how they align with HexClad's mission and values.
  • Make sure to research the company and the role thoroughly, and be prepared to discuss your strengths and weaknesses, as well as your long-term career aspirations.

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