Creative Strategist
WFA Digital Insight
The demand for skilled performance marketers has surged, with a notable 25% increase in job postings over the past year. As a hub for innovative digital marketing, Happy Mammoth stands out with its commitment to remote work and cutting-edge approaches. With expertise in paid acquisition and performance creative, candidates can capitalize on this trend. The role of a Creative Strategist is particularly intriguing, requiring a blend of copywriting, strategic thinking, and data analysis skills. Before applying, candidates should be prepared to showcase their experience in direct-response marketing and their ability to drive conversions.
Job Description
About the Role
The Creative Strategist position at Happy Mammoth is a unique opportunity to combine creative vision with data-driven decision making. As a key member of the team, you will be responsible for developing and executing performance creative strategies that drive real results. This role is perfect for someone who is passionate about the intersection of creativity and data, with a strong background in copywriting and performance marketing.Happy Mammoth is a fast-growing natural food tech business that has made significant inroads in the US, Australia, and Europe. The company's focus on gut, digestive, and microbiome health supplements has resonated with a wide audience, and its commitment to using performance marketing as a core growth driver has yielded impressive results. As a Creative Strategist, you will play a crucial role in continuing this momentum.
What You Will Do
- Develop and execute performance creative strategies for paid media campaigns, with a focus on Meta platforms
- Conduct thorough analysis of data, including CTR, CPA, CVR, and ROAS, to inform creative decisions
- Create and iterate on messaging frameworks, hooks, and angles to optimize campaign performance
- Collaborate with copywriters, editors, and designers to brief and refine creative assets
- Build and refine creative testing roadmaps to ensure continuous improvement
- Analyze winning and losing creatives to identify patterns and scale successful strategies
- Continuously experiment and innovate to stay ahead of the curve in performance marketing
- Translate complex data insights into actionable creative recommendations
- Work closely with media buyers to ensure alignment on campaign objectives and strategies
- Stay up-to-date with the latest trends and best practices in performance marketing and creative strategy
What We Are Looking For
- Proven experience in performance marketing creative, preferably with a background in direct-response copywriting
- Strong understanding of conversion-focused creative and testing methodologies
- Hands-on experience working with media buyers and performance marketing teams
- Ability to work independently in a fast-paced, remote setup
- Fluency in English, with excellent written and verbal communication skills
- Experience with Meta-focused performance creative strategies
- Strong analytical skills, with the ability to interpret complex data sets
- Portfolio that demonstrates expertise in performance creative and direct-response marketing
Nice to Have
- Experience in the supplements or health industry
- Familiarity with gut, digestive, and microbiome health supplements
- Knowledge of emerging trends in performance marketing and creative strategy
- Certification in performance marketing or a related field
Benefits and Perks
- Competitive compensation package, aligned with senior performance roles
- Fully remote work arrangement, with clear ownership and accountability
- Opportunity to work on high-impact, high-scale performance campaigns
- Flexible part-time engagement, allowing for a healthy work-life balance
- Access to cutting-edge tools and technologies in performance marketing
- Professional development opportunities, including training and conference attendance
- Collaborative and dynamic team environment, with regular feedback and support
How to Stand Out
- To stand out, make sure your portfolio showcases specific examples of performance creative strategies that drove significant conversions or ROI improvements.
- Familiarize yourself with Meta's latest platform updates and best practices to demonstrate your expertise in performance marketing.
- Emphasize your ability to work independently and manage multiple projects simultaneously, as this is a key requirement for the role.
- Highlight any experience you have in analyzing and interpreting complex data sets to inform creative decisions.
- Prepare to discuss your understanding of direct-response psychology and how you apply it in your creative strategies.
- Be ready to walk through your process for developing and refining creative testing roadmaps, and how you measure the success of your campaigns.
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