Creative Strategist
Other
TikTok Ads
WFA Digital Insight
The demand for skilled TikTok strategists has skyrocketed, with brands recognizing the platform's immense potential for customer acquisition. Maneuver Marketing, a pioneer in DTC health and wellness, is seeking a Creative Strategist to unlock TikTok's growth opportunities. With the company's impressive track record of scaling to
00M+ in annual sales, this role offers a chance to be part of a high-growth team. As the remote job market continues to evolve, candidates with expertise in paid media and TikTok-specific strategies are in high demand. Before applying, candidates should be aware of the company's commitment to positive change and its focus on delivering high-quality, innovative products.
Job Description
About the Role
As a Creative Strategist at Maneuver Marketing, you will be at the forefront of driving TikTok channel growth through creative strategy. Your primary focus will be on developing and executing platform-native content that resonates with the target demographic, primarily female consumers aged 35-65. You will work closely with cross-functional teams, including Product Marketing, Paid Media, UGC creators, video editors, and operators, to concept, test, and scale high-performing TikTok creatives.The role entails a deep understanding of TikTok's ecosystem, including organic content, paid ads, and TikTok Shop. You will be responsible for identifying opportunities to drive customer acquisition and conversion through TikTok-specific strategies, leveraging your expertise in creative research, platform understanding, trend fluency, and direct response thinking.
Maneuver Marketing's vision is to be a driving force of positive change in the health and wellness industry, and as a Creative Strategist, you will play a vital role in achieving this mission. The company has already made significant strides, scaling its DTC health and wellness brand to
00M+ in annual sales and serving over 3 million customers worldwide.
What You Will Do
- Drive TikTok channel growth through creative strategy, identifying opportunities to unlock customer acquisition and conversion
- Develop concepts across organic TikTok, paid TikTok ads, and TikTok Shop to support awareness and revenue generation
- Conduct in-depth TikTok creative research, including trend analysis, competitor activity, and customer behavior
- Translate channel insights into repeatable creative frameworks that can be scaled across products and campaigns
- Execute a strategic TikTok testing process, partnering with internal teams and creators to launch, evaluate, and iterate on new concepts
- Create content tailored to different stages of the TikTok customer journey, from awareness and discovery to conversion and purchase intent
- Develop ad concepts and organic content built for TikTok's unique content ecosystem, focusing on attention, retention, relatability, and action
- Collaborate with cross-functional teams to concept, test, and scale high-performing TikTok creatives
- Analyze performance data to inform future creative strategies and optimize existing campaigns
What We Are Looking For
- 3+ years of experience in creative strategy, paid media, or a related field, with a focus on TikTok-specific strategies
- Proven track record of driving customer acquisition and conversion through creative campaigns
- Strong understanding of TikTok's ecosystem, including organic content, paid ads, and TikTok Shop
- Expertise in creative research, platform understanding, trend fluency, and direct response thinking
- Ability to work collaboratively with cross-functional teams, including Product Marketing, Paid Media, UGC creators, video editors, and operators
- Strong analytical skills, with the ability to analyze performance data and inform future creative strategies
- Excellent communication and project management skills, with the ability to manage multiple projects simultaneously
Nice to Have
- Experience working with DTC health and wellness brands or similar industries
- Knowledge of video editing software, such as Adobe Premiere or Final Cut Pro
- Familiarity with social listening tools and ad libraries
- Certification in paid media or creative strategy, such as Google Ads or Facebook Blueprint
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a high-growth company in the DTC health and wellness industry
- Remote work arrangement, with the flexibility to work from anywhere
- Access to professional development opportunities, including training and certification programs
- Collaborative and dynamic work environment, with a team of experienced professionals
- Recognition and rewards for outstanding performance, including bonuses and promotions
- Comprehensive health and wellness benefits, including medical, dental, and vision insurance
- Generous paid time off policy, including vacation days, sick leave, and holidays
How to Stand Out
- To stand out as a candidate, highlight your expertise in TikTok-specific strategies and paid media, and be prepared to provide examples of successful campaigns you've led.
- Familiarize yourself with Maneuver Marketing's products and mission, and be prepared to discuss how your skills and experience align with the company's goals.
- Develop a strong portfolio that showcases your creative strategy and paid media expertise, including case studies and campaign results.
- Be prepared to discuss your approach to creative research, platform understanding, and trend fluency, and how you stay up-to-date with the latest TikTok trends and best practices.
- Consider obtaining relevant certifications, such as Google Ads or Facebook Blueprint, to demonstrate your expertise and commitment to the field.
- When negotiating salary, be sure to research the market rate for Creative Strategists in the industry and be prepared to discuss your expectations and requirements.
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