Creative Strategist

Maneuver Marketing·Remote·Work From Anywhere
Other

WFA Digital Insight

The current remote job market is witnessing a surge in demand for creative strategists who can drive growth through innovative digital campaigns. With the global digital marketing industry expected to reach $786 billion by 2026, companies are looking for specialists who can develop and execute scalable customer acquisition strategies. Maneuver Marketing, having achieved impressive growth with their DTC health and wellness brand, is now looking to expand their team with a Performance Creative Strategist who can drive profitable growth through AppLovin. Candidates with a strong background in direct response thinking, creative testing, and commercial instincts are in high demand. Before applying, candidates should be aware of the company's commitment to positive change and its vision for innovative supplement products.

Job Description

About the Role

The Creative Strategist role at Maneuver Marketing is a unique opportunity for a digital marketing professional to drive growth and scale the company's DTC supplements brand through AppLovin. As a key member of the growth team, the successful candidate will be responsible for developing and executing a creative strategy that drives profitable customer acquisition. This role requires a deep understanding of direct response marketing, creative testing, and performance-driven marketing.

The ideal candidate will have a strong background in digital marketing, with a focus on creative strategy and campaign execution. They will be responsible for shaping the company's approach to AppLovin, identifying opportunities for growth, and developing a repeatable playbook for creative success. The role will involve close collaboration with the growth and creative teams to develop performance-driven concepts, influence campaign decision-making, and build a creative playbook for the AppLovin channel.

The company's commitment to positive change and its vision for innovative supplement products are at the heart of this role. The successful candidate will be expected to embody these values and develop creative strategies that not only drive growth but also align with the company's mission.

What You Will Do

  • Develop and execute a creative strategy for AppLovin that drives profitable customer acquisition
  • Conduct in-depth performance creative research to identify winning ad patterns, competitor activity, and offer positioning
  • Distill learnings into actionable testing hypotheses and creative directions that align with business goals and customer psychology
  • Build and manage a structured testing roadmap across concepts, hooks, angles, offers, formats, and messaging variations
  • Partner closely with media buyers to interpret creative performance and influence campaign decisions
  • Develop direct response ad concepts designed to attract attention, communicate value clearly, and drive action
  • Craft ideas that align with different offers, customer motivations, objections, and stages of purchase intent
  • Ensure creative is optimized for AppLovin's environment and performance model
  • Continuously identify opportunities to refresh, iterate, and scale creative based on performance signals

What We Are Looking For

  • 5+ years of experience in digital marketing, with a focus on creative strategy and campaign execution
  • Strong background in direct response marketing, creative testing, and performance-driven marketing
  • Experience with AppLovin or similar platforms
  • Proven track record of developing and executing successful creative strategies that drive growth
  • Strong understanding of customer psychology and behavior
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced environment and adapt to changing priorities
  • Strong analytical and problem-solving skills
  • Experience with creative testing and optimization tools

Nice to Have

  • Experience with DTC brands or health and wellness products
  • Knowledge of supplement industry trends and regulations
  • Certification in digital marketing or a related field
  • Experience with team management or leadership

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a fast-growing and innovative company
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities
  • Flexible working hours and remote work options
  • Access to the latest tools and technologies
  • Recognition and reward for outstanding performance
  • Comprehensive health and wellness programs

How to Stand Out

  • Tip: Develop a strong portfolio that showcases your creative strategy and campaign execution skills, with a focus on direct response marketing and performance-driven results.
  • Tip: Familiarize yourself with AppLovin's platform and advertising capabilities to demonstrate your expertise and understanding of the channel.
  • Tip: Highlight your ability to work collaboratively with cross-functional teams, including media buyers and creative teams, to drive campaign success.
  • Tip: Show a deep understanding of customer psychology and behavior, and be prepared to discuss how you would develop creative strategies that align with customer motivations and objections.
  • Tip: Be prepared to discuss your experience with creative testing and optimization tools, and how you would apply this expertise to drive growth and scale through AppLovin.
  • Tip: Research the company's mission and values, and be prepared to discuss how your own values and approach to creative strategy align with those of Maneuver Marketing.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.