Creator Campaign Manager

About the Role

As a key member of the Impact team, the Creator Campaign Manager will work closely with internal teams, including community support, sales, product, marketing, and client success, to ensure creator community and affiliate strategies align with overarching business goals. The role will involve developing and implementing performance-led strategies to attract creators aligned with defined brand and business goals, strategizing content creation and casting to ensure campaigns are on trend and highly relevant to the current social media landscape.

The Creator Campaign Manager will be the primary driver of growth and engagement within Impact's clients' Creator and Affiliate Programs, ensuring a vibrant, active, and profitable partner network. This will involve leading a 360° creator recruitment effort, identifying and targeting creators to join programs/campaigns, and sourcing and vetting qualified creators for each campaign.

What You Will Do

• Develop and implement performance-led strategies to attract creators aligned with defined brand and business goals
• Strategize content creation and casting to ensure campaigns are on trend and highly relevant to the current social media landscape
• Lead a 360° creator recruitment effort, identifying and targeting creators to join programs/campaigns
• Source and vet qualified creators for each campaign, providing data-driven recommendations based on follower count, location, niche, and audience demographics
• Create comprehensive creator campaign briefs based on client guidelines and FTC/disclosure compliance standards
• Negotiate terms and communicate extensively with creators, including facilitating product orders and gathering content drafts
• Review and approve creator content to ensure compliance with the brief and quality standards
• Provide excellent customer service and subject matter expertise, ensuring client and creator satisfaction and trust in Impact's services
• Monitor and manage program timelines and budgets to ensure both revenue goals and client deadlines are consistently met
• Gather campaign metrics, analyze performance, and format data to generate actionable insights
• Identify potential upselling opportunities and communicate these effectively to senior leadership

What We Are Looking For

• 3+ years of experience in influencer marketing, creator campaign management, or a related field
• Strong understanding of performance-led strategies, content creation, and campaign execution
• Excellent client and creator management skills, with the ability to communicate effectively with both internal and external stakeholders
• Proficiency in Excel and other data analysis tools
• Experience with influencer marketing platforms and campaign management software
• Strong analytical and problem-solving skills, with the ability to generate actionable insights from campaign data
• Excellent time management and organizational skills, with the ability to prioritize tasks and meet deadlines
• Strong attention to detail, with the ability to review and approve creator content for quality and compliance

Nice to Have

• Experience with social media advertising platforms, such as Facebook Ads or Instagram Ads
• Knowledge of FTC/disclosure compliance standards and regulations
• Experience with affiliate marketing or partnership marketing
• Certification in influencer marketing or a related field
• Experience working with global brands or clients in the e-commerce or retail industry

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading commerce partnership marketing platform
• Collaborative and dynamic work environment
• Professional development opportunities, including training and certification programs
• Flexible working hours and remote work options
• Access to the latest tools and technology in the industry
• Recognition and reward programs for outstanding performance
• Comprehensive health insurance and wellness programs
• Generous PTO and holiday schedule
• Remote stipend and home office setup support

• Develop a strong understanding of performance-led strategies and campaign execution to stand out in the application process
• Build a portfolio of successful creator campaigns or influencer marketing projects to showcase your skills and experience
• Familiarize yourself with influencer marketing platforms and campaign management software to demonstrate your technical skills
• Prepare to discuss your experience with data analysis and campaign metrics, and how you use data to inform your campaign decisions
• Research Impact's award-winning products and services to demonstrate your knowledge of the company and industry
• Be prepared to provide specific examples of your client and creator management skills, and how you have successfully communicated with both internal and external stakeholders
• Highlight your ability to work independently and as part of a team, and your experience with project management and prioritization