Creator & Influencer Marketing Lead

About the Role

Day-to-day, the successful candidate will be responsible for leading the creator and influencer marketing function from strategy through to execution, ensuring that all campaigns are not only creatively sophisticated but also aligned with the company's business objectives. The role involves working closely with various departments, including Growth, Product, Business, and Communications, acting as the connective tissue between creator marketing and the broader company goals.

Given the senior nature of the role, the Creator & Influencer Marketing Lead will be expected to operate with a high degree of autonomy, making strategic decisions and driving the function forward with minimal supervision. This includes developing and maintaining a network of creator and agency relationships, negotiating contracts, and managing budgets to ensure the maximum impact of Perplexity's product launches.

What You Will Do

• Lead Perplexity's creator and influencer marketing function, defining the strategy and overseeing its execution.
• Manage the execution of large-scale campaigns spanning multiple creators, channels, and budgets.
• Contract and negotiate with creators for one-off campaigns and long-term partnerships.
• Ensure the maximization of Perplexity product launches by deploying the right creator mix, budget, and channels.
• Foster a performance marketing mindset, partnering with the Growth team to drive conversion and engagement.
• Provide direction and feedback to creators to elevate the quality of their work.
• Review and approve creator 'builds' made with Perplexity Computer, ensuring they showcase the product's capabilities effectively.
• Develop and maintain a community of creators through events and in-person interactions.
• Build and manage a team of contractors and agencies to support the creator marketing function.
• Collaborate cross-functionally with various departments to integrate creator marketing into the company's overall strategy.

What We Are Looking For

• Minimum 5 years of experience in creator/influencer or performance marketing, with a focus on leading a function or building it from the ground up.
• Proven success in high-growth, dynamic environments where priorities can shift rapidly.
• A well-rounded skill set that combines strategic sense, storytelling ability, and high execution velocity.
• Autonomous self-starter with the ability to thrive in ambiguous situations and build processes from scratch.
• Track record of evaluating creator performance holistically, looking beyond basic metrics to tie work to hard business outcomes.
• Strong creative judgment and editorial taste, with the ability to discern sophisticated and original content.
• Skilled negotiator with a focus on win-win deals that maintain healthy creator relationships.
• Existing network of creator and agency relationships, with fluency across major social media platforms.
• Hands-on experience with AI tools and solutions, particularly in building and integrating them into marketing strategies.
• Experience working with consumer technology products and a deep understanding of their marketing challenges and opportunities.

Nice to Have

• Experience in managing remote teams or working in a fully remote setup.
• Familiarity with project management tools and software.
• Knowledge of data analysis and performance metrics beyond standard social media insights.
• Certification in digital marketing or a related field.
• Experience in public speaking or representing a company at industry events.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a cutting-edge technology company.
• Remote work options with a stipend for home office setup.
• Comprehensive health insurance and wellness programs.
• Generous PTO and holiday package.
• Professional development opportunities, including training and conference attendance.
• Access to the latest technology and tools in digital marketing.
• Collaborative and dynamic work environment with a team of talented professionals.

• Develop a Strong Portfolio: Showcase your past campaigns and strategies, highlighting your ability to drive business outcomes through creator and influencer marketing.
• Stay Updated on Industry Trends: Follow the latest in digital marketing, especially in influencer marketing, to demonstrate your expertise and potential for growth.
• Prepare to Discuss Specific Campaigns: Be ready to talk about your experience managing large-scale campaigns, including how you measured success and what you learned from the process.
• Emphasize Your Network: Highlight your existing relationships with creators and agencies, and discuss how you plan to leverage these connections for Perplexity.
• Showcase Your Analytical Skills: Demonstrate your ability to analyze campaign performance, identify areas for improvement, and adjust strategies accordingly.
• Be Prepared to Talk About Leadership: Discuss your experience in leading a team or function, and how you manage and motivate team members to achieve high performance.
• Negotiate Based on Value: When discussing salary, focus on the value you can bring to the company, including your expertise, network, and potential to drive growth through creator and influencer marketing.