Creator & Influencer Specialist

Petra Brands·Remote(Edmonton, Edmonton, Alberta, Canada)
Other

WFA Digital Insight

The rise of social commerce has led to a 25% increase in demand for influencer marketing specialists in the past year. Petra Brands is at the forefront of this trend, seeking a Creator & Influencer Specialist to scale their creator ecosystem. With the creator economy expected to reach

00 billion by 2027, this role offers a unique opportunity to work with a company that is pushing the boundaries of digital marketing. Candidates should be well-versed in creator culture and have experience managing influencer relationships. Before applying, it's essential to understand the importance of building strong relationships with creators and driving campaign execution.

Job Description

About the Role

The Creator & Influencer Specialist role at Petra Brands is a unique opportunity to join a team that is passionate about creator partnerships and social commerce. As a key member of the marketing team, you will be responsible for identifying, recruiting, and managing TikTok creators and influencers aligned with Petra Brands' products and audience. Your day-to-day tasks will include managing inbound creator requests, tracking creator performance, and coordinating campaign execution.

The success of this role is crucial to the growth of Petra Brands' creator ecosystem, and you will work closely with the marketing, social, and sales teams to ensure smooth execution of campaigns. Your ability to build strong relationships with creators and drive campaign execution will be essential to the success of this role.

Petra Brands is a company that values innovation and creativity, and this role offers the opportunity to work with a talented team of professionals who are passionate about digital marketing.

What You Will Do

  • Identify, recruit, and manage TikTok creators and influencers aligned with Petra Brands' products and audience
  • Manage inbound creator requests from TikTok, Instagram, and email
  • Maintain an organized pipeline of creators across micro, mid-tier, and large creators
  • Track creator performance including views, engagement, and sales impact
  • Coordinate TikTok creator sampling and seeding programs
  • Manage the full lifecycle of creator outreach, including support for paid and organic creator campaigns
  • Assist in building and managing Petra Brands' TikTok Creator Discord community
  • Support creator engagement through monitoring feedback and creator sentiment
  • Coordinate creator deliverables and timelines for campaign execution
  • Track campaign KPIs and report results to the marketing team
  • Manage product sampling and creator coordination for live events, trade shows, and creator meetups

What We Are Looking For

  • 1-2 years of experience in influencer marketing, social media, or creator partnerships
  • Strong understanding of TikTok creator ecosystem
  • Experience managing product sampling or influencer gifting programs
  • Highly organized with strong project management skills
  • Comfortable communicating with creators and managing relationships
  • Familiarity with social commerce and affiliate marketing
  • Ability to work in a fast-paced environment and prioritize multiple tasks
  • Excellent communication and interpersonal skills
  • Ability to work independently and as part of a team

Nice to Have

  • Experience with Discord community management
  • Knowledge of emerging social commerce platforms
  • Experience with campaign execution and tracking KPIs
  • Familiarity with influencer marketing platforms and tools

Benefits and Perks

  • Opportunity to work with a talented team of professionals who are passionate about digital marketing
  • Competitive salary and benefits package
  • Remote work options and flexible working hours
  • Professional development opportunities and training
  • Access to the latest tools and technologies in influencer marketing and social commerce
  • Collaborative and dynamic work environment
  • Recognition and reward for outstanding performance
  • Opportunity to work with a company that is pushing the boundaries of digital marketing
  • GAINFULLY grow your career with a company that values innovation and creativity
  • Tag #RMTI5LjEyMS40MC4xNg== to show you've read the job post completely

How to Stand Out

  • To stand out as a candidate, be sure to highlight your experience in influencer marketing and creator partnerships, and provide examples of successful campaigns you've managed in the past.
  • Familiarize yourself with the TikTok creator ecosystem and stay up-to-date on the latest trends and best practices in social commerce.
  • Showcase your ability to build strong relationships with creators and drive campaign execution, and be prepared to provide examples of how you've done this in previous roles.
  • Be prepared to talk about your experience with Discord community management and how you've used it to engage with creators and drive campaign success.
  • Don't be afraid to ask about the company culture and values during the interview process, and be sure to ask about opportunities for professional development and growth.
  • Make sure to research the company and the role thoroughly, and be prepared to ask informed questions during the interview process.
  • Be sure to include the word GAINFULLY and tag #RMTI5LjEyMS40MC4xNg== in your application to show you've read the job post completely.

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