CRM Lifecycle Specialist - 12-Month-FTC
WFA Digital Insight
The demand for skilled CRM professionals in the gaming industry has skyrocketed, with many companies seeking experts who can craft compelling customer journeys. Legend, a leading Sports and Gaming marketing company, is no exception. With over 600 employees across 22 countries, they're on a mission to deliver next-level player experiences. This CRM Lifecycle Specialist role is a unique opportunity for someone who thrives in a fast-paced environment and is passionate about using data to drive engagement. As the remote job market continues to evolve, candidates with strong analytical skills and experience in CRM technologies are in high demand. Before applying, consider how your skills align with Legend's ambitious goals and what you can bring to the table.
Job Description
About the Role
The CRM Lifecycle Specialist will play a crucial role in shaping the future of player experience at Legend. This 12-month fixed-term contract position will involve designing, building, and optimizing automated customer journeys across onboarding, retention, reactivation, and loyalty. The ideal candidate will have a strong understanding of Sportsbook and Casino products, as well as experience with CRM technologies like Optimove, Iterable, or Xtremepush.As a key member of the marketing team, you will work closely with the General Manager, Marketing, and other stakeholders to deliver seamless customer experiences that drive engagement, return traffic, and clickouts. Your analytical skills will be essential in interpreting campaign data, identifying opportunities, and optimizing performance through testing and experimentation.
Legend is committed to providing a collaborative and dynamic work environment that encourages growth and innovation. As a CRM Lifecycle Specialist, you will have the opportunity to stretch, level-up, and carve out a career as bold as the products they build.
What You Will Do
- Design and optimize automated customer journeys across onboarding, retention, reactivation, and loyalty
- Develop and execute CRM strategies that increase player engagement, return traffic, and clickouts
- Partner with Product, Marketing, and Compliance teams to create seamless customer experiences
- Use experimentation, A/B testing, and AI-powered tools to continuously improve campaign performance
- Analyze campaign data to identify opportunities and optimize performance
- Ensure all promotional communications adhere to local gambling regulations and responsible gaming protocols
- Collaborate with cross-functional teams to deliver shared objectives
- Stay up-to-date with industry trends and emerging technologies in CRM and lifecycle marketing
- Develop and maintain detailed documentation of CRM campaigns and customer journeys
- Provide recommendations for process improvements and campaign optimizations
What We Are Looking For
- Proven CRM or lifecycle marketing experience within the iGaming industry or digital entertainment sector
- Strong understanding of Sportsbook and Casino products
- Experience with CRM technologies like Optimove, Iterable, or Xtremepush
- Analytical skills with the ability to interpret campaign data and optimize performance
- Comfortable working with KPIs like open rates, click-through rates, opt-outs, and clickouts
- Ability to design and optimize automated player journeys for onboarding, retention, churn prevention, and VIP/loyalty progression
- Experience with leveraging customer data and AI models to target specific player segments
- Collaborative approach with confidence working alongside cross-functional teams
- Curiosity, commercial thinking, and a continuous improvement mindset
Nice to Have
- Experience with AI-powered tools for campaign optimization
- Knowledge of local gambling regulations and responsible gaming protocols
- Familiarity with Agile development methodologies
- Certification in CRM or lifecycle marketing
- Experience with data visualization tools like Tableau or Power BI
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading Sports and Gaming marketing company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Access to cutting-edge technologies and tools
- Flexible working hours and remote work options
- Recognition and reward for outstanding performance
- Comprehensive health and wellness program
- Generous paid time off and holiday allowance
- Employee discounts and rewards program
How to Stand Out
- Tip: Make sure to highlight your experience with CRM technologies and lifecycle marketing in your application.
- Develop a portfolio that showcases your ability to design and optimize automated customer journeys.
- Be prepared to discuss your analytical skills and how you've used data to drive campaign optimization in previous roles.
- Research Legend's products and services to demonstrate your understanding of the industry and their specific needs.
- Prepare to discuss your experience working with cross-functional teams and how you've collaborated to deliver shared objectives.
- Consider reaching out to current or former employees to gain insights into the company culture and what it's like to work at Legend.
- Don't be afraid to ask about opportunities for professional development and growth within the company.
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