CRM Marketing Manager II (Data Driven Strategy)
WFA Digital Insight
The demand for skilled CRM marketing professionals has surged, with a 25% increase in job postings over the last year. As companies prioritize personalized customer experiences, NerdWallet's commitment to using data-driven strategies to inform their marketing efforts makes this role particularly compelling. With a strong foundation in CRM platforms like HubSpot and Salesforce, and a keen analytical mindset, candidates can thrive in this remote position. Before applying, consider how your skills align with NerdWallet's mission to bring clarity to financial decisions and how you can leverage your expertise to drive revenue-generating campaigns.
Job Description
About the Role
NerdWallet is seeking a seasoned CRM Marketing Manager II to spearhead the development and execution of data-driven marketing strategies. This remote position will play a pivotal role in driving engagement with NerdWallet's user base through personalized email, SMS, and push notification campaigns. The successful candidate will have extensive experience with major CRM/marketing automation platforms and a deep understanding of data structures, segmentation logic, and data management principles.The CRM Marketing Manager II will report to the Director, CRM, and work closely with cross-functional teams, including Analytics, Product, Engineering, Program Management, and Creative, to identify opportunities for growth and improvement. This role requires a unique blend of technical expertise, analytical prowess, and strategic vision.
What You Will Do
- Develop and execute operational plans to onboard new users and engage the broad audience, leveraging data-driven insights to drive revenue-generating campaigns
- Design, build, and launch automated email, SMS, and push notification campaigns to drive engagement with multiple features, products, and verticals
- Monitor campaign performance, analyze key metrics, and provide data-driven insights to identify opportunities for A/B testing and optimization
- Collaborate with fellow CRM marketing managers to provide prioritization guidance and manage multiple priorities
- Partner with Analytics, Product, Engineering, Program Management, and Creative teams to identify and act upon opportunities for broad-reaching impact
- Drive CRM strategy, identifying and translating business goals into an effective CRM marketing strategy and operational vision
- Maintain alignment and prioritization, effectively managing multiple priorities and implementing complex and streamlined processes
- Develop and document best practices and workflows for CRM operations, ensuring compliance with data privacy regulations and scalability
- Identify and mitigate potential roadblocks to campaign success, proposing solutions and implementing fixes as needed
- Stay up-to-date with the latest developments in CRM marketing and automation, applying this knowledge to continuously improve campaign effectiveness
What We Are Looking For
- Extensive hands-on experience with at least one major CRM/marketing automation platform (e.g., HubSpot, Salesforce, Klaviyo)
- Strong understanding of data structures, segmentation logic, and data management principles
- Experience with API integrations and webhooks to connect and sync data between different marketing tools and data sources
- Proficiency in HTML/CSS for building and troubleshooting email templates
- Familiarity with a scripting language like AMPscript, handlebars, or Liquid for advanced personalization and dynamic content
- Proven ability to analyze campaign performance, A/B test results, and customer data to identify trends and make data-driven decisions
- Excellent communication and project management skills, with the ability to work effectively in a remote environment
Nice to Have
- Experience with Iterable, Braze, or Marketo
- Familiarity with Google Analytics or other analytics tools
- Knowledge of machine learning principles and their application in marketing automation
Benefits and Perks
- Competitive compensation package
- Opportunities for professional growth and development in a rapidly expanding company
- Flexible, remote work environment with a culture that prioritizes work-life balance
- Access to cutting-edge marketing automation tools and technologies
- Collaborative, dynamic team environment with a shared passion for delivering exceptional customer experiences
- Comprehensive health benefits and wellness programs
- Generous PTO and holiday schedule
How to Stand Out
- To stand out, emphasize your experience with CRM platforms like HubSpot and Salesforce, and be prepared to discuss specific campaigns you've managed and the results you've achieved.
- Develop a strong understanding of data structures and segmentation logic, as these are critical components of effective CRM marketing.
- Showcase your analytical mindset by preparing examples of how you've used data to inform marketing decisions and drive campaign optimization.
- Familiarize yourself with NerdWallet's mission and values, and be prepared to discuss how your skills and experience align with their goals.
- Consider creating a portfolio that highlights your expertise in CRM marketing, including campaign examples, metrics, and results.
- When negotiating salary, be prepared to discuss your experience, skills, and the value you can bring to the role, rather than just focusing on the market average.
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