CRO specialist
WFA Digital Insight
In the booming EdTech sector, demand for skilled CRO specialists is on the rise, with companies like sofatutor leading the charge. As the remote job market continues to grow, professionals with expertise in data analysis and user experience are in high demand. With the global EdTech market projected to reach $252 billion by 2026, companies are eager to optimize their platforms for maximum impact. sofatutor, with its 1M+ users, is at the forefront of this movement. To succeed in this role, candidates will need to bring a strong foundation in CRO, a keen analytical mind, and the ability to collaborate with cross-functional teams.
Job Description
About the Role
Sofatutor is seeking an experienced CRO Specialist to join its Product Growth Team, tasked with designing and executing A/B tests that drive subscription growth across its platforms. As a key member of the team, you will collaborate closely with designers, developers, data analysts, and senior leadership to identify high-potential growth opportunities and turn insights into actionable results. With a focus on data-driven decision making, you will leverage tools like GA4 and Excel to inform your experiments and measure their impact. As a CRO Specialist at sofatutor, your day-to-day responsibilities will involve defining and implementing growth experiments across the funnel, from hypothesis to launch and evaluation. You will maintain a clear pipeline of experiments based on impact, effort, and learning value, ensuring that each test is meticulously planned and executed. Your work will have a direct and measurable impact on the company's success, making this a highly rewarding role for the right candidate.What You Will Do
- Define and implement growth experiments across the funnel, from hypothesis to launch and evaluation
- Maintain a clear pipeline of experiments based on impact, effort, and learning value
- Collaborate with designers, developers, data analysts, and senior leadership to translate testing concepts into high-quality experiments
- Leverage analytics, user research, competitor insights, and best practices to identify opportunities and build strong hypotheses
- Share experiment results, insights, and learnings transparently with the team and stakeholders to drive alignment and continuous improvement
- Develop and maintain a deep understanding of sofatutor's products, target audience, and market trends
- Stay up-to-date with the latest CRO trends, tools, and methodologies, applying this knowledge to continuously improve experimentation speed and quality
- Work closely with the design team to create high-fidelity, multi-variant test concepts
- Analyze and interpret complex data sets to inform experiment design and evaluation
What We Are Looking For
- A minimum of 2-4 years of experience in conversion rate optimization (CRO), website optimization, or growth-focused roles
- A strong track record of designing and executing experiments that resulted in measurable business outcomes
- Advanced analytical capabilities with hands-on experience interpreting quantitative data from platforms such as GA4, Amplitude, or Power BI
- Strong conceptual thinking, with the ability to structure and prioritize experiments around strategic growth objectives
- Proficiency in Figma or equivalent design tool, with the ability to independently produce high-fidelity, multi-variant test concepts
- Excellent communication skills in English, with the ability to present insights and strategies clearly to stakeholders across functions and seniority levels
- Experience working in high-velocity testing environments and a drive to continuously improve experimentation speed without sacrificing quality or learning value
Nice to Have
- German language skills to better understand customer needs in DACH markets
- Experience with A/B testing tools (e.g., Convert) and familiarity with complementary insight tools (e.g., Hotjar)
- Certification in Google Analytics or equivalent
Benefits and Perks
- Competitive salary range of $60,000 - $70,000
- Flexible, remote-first work environment with flexible hours
- Regular team events, including online and in-person meetups
- Extra time off, including 2 paid volunteering days and December 24 & 31 off
- Opportunity to work with a leading EdTech company and contribute to its mission of supporting children's learning journeys
How to Stand Out
- When applying, be sure to highlight your experience with GA4 and Excel, as well as any relevant certifications or training in CRO or data analysis.
- To stand out, consider including examples of successful A/B tests you've designed and executed in the past, along with the results and insights you gained from them.
- Be prepared to discuss your approach to experiment design, prioritization, and evaluation, as well as your experience working with cross-functional teams.
- When negotiating salary, consider the company's budget and the market rate for CRO specialists in the EdTech sector.
- Pay attention to the company culture and values during the interview process, and be sure to ask questions about the team's dynamics and expectations.
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