Customer Engagement Strategist

About the Role

What You Will Do

• Drive measurable behavior change by identifying, testing, and scaling high-value customer engagement opportunities aligned to business, product, and digital priorities.
• Define customer-centric, data-driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics.
• Design and map end-to-end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints.
• Lead A/B/n experimentation by owning hypotheses, test briefs, measurement plans, and documented learnings.
• Partner closely with product, analytics, technology, and delivery teams to execute experiments from concept through launch.
• Build trusted relationships with cross-functional partners to align strategy, remove obstacles, and accelerate impact.
• Translate insights into action by applying learnings to improve current campaigns and inform future strategies.
• Create clear internal documentation and communications that enable alignment, transparency, and shared learning.
• Manage approvals efficiently while maintaining momentum and quality.

What We Are Looking For

• Minimum 5 years of experience in consumer or customer engagement strategy across multiple channels (email, SMS, push, direct mail, agent, web, and mobile).
• Experience in product marketing, customer relationship marketing, or a closely related discipline.
• Hands-on experience designing and executing direct-to-consumer behavior change initiatives.
• Strong written and verbal communication skills, with the ability to influence across levels and functions.
• Experience working in Agile or rapid test-and-learn environments.
• Comfort partnering with data and analytics teams to support both campaign measurement and strategic planning.
• Working knowledge of behavioral science principles and how they apply to customer engagement.
• A collaborative, growth-oriented mindset with a proactive approach to problem solving.

Nice to Have

• Bachelor’s degree or equivalent practical experience (degree preferred, not required).
• Experience with tools such as Confluence, Jira, Figma, Aurelius, or Tableau.
• Familiarity with Customer Data Platforms (CDPs) or CRM tools such as Teradata, Redpoint Interactive, or Braze.
• Experience working closely with communications delivery and execution teams.

Benefits and Perks

• Comprehensive range of benefits with a focus on supporting whole health.
• Medical, vision, dental, and well-being and behavioral health programs starting on day one of employment.
• 401(k) and company-paid life insurance.
• Tuition reimbursement.
• Minimum of 18 days of paid time off per year and paid holidays.
• Eligibility to participate in an annual bonus plan.
• Flexible remote work options with the requirement of a reliable internet connection.

• Tip: Ensure your resume and cover letter highlight specific examples of driving measurable behavior change through customer engagement strategies.
• Develop a strong understanding of behavioral science principles and how they apply to customer engagement, as this will be a key aspect of the role.
• Be prepared to talk about your experience with multichannel customer journeys and how you have used data to inform engagement strategies.
• Practice discussing your approach to A/B/n experimentation and how you have applied learnings to improve campaign outcomes.
• Consider building a portfolio that showcases your ability to design and execute direct-to-consumer behavior change initiatives, even if it’s from a previous role or a personal project.
• When negotiating salary, be aware of the market standards for customer engagement strategists and highlight your unique skills and experiences that align with the company’s needs.
• Be cautious of roles that do not provide clear expectations or seem to lack a structured approach to customer engagement; a well-organized team with clear goals is crucial for success in this position.