Customer Insights Manager

## About the Role The Customer Insights Manager will be responsible for generating and communicating customer and consumer insights that directly inform brand strategy, commercial planning, and product development. This role is at the intersection of Marketing, Sales, and Strategy, requiring a deep understanding of customer behavior, preferences, and market trends. The ideal candidate will have a strong background in customer insights, market research, or consumer analytics, with a proven track record of designing and delivering customer research programs.

As a key member of the team, the Customer Insights Manager will collaborate with cross-functional teams, including Brand, Sales, and Product, to embed customer insight into strategic and commercial decisions. This role requires a unique blend of analytical, creative, and communication skills, as well as the ability to navigate complex data sets and identify patterns and trends.

The company is undergoing a significant digital transformation, with a focus on data-led commercial decision making. The Customer Insights team will play a critical role in driving this transformation, and the successful candidate will have the opportunity to make a significant impact on the business.

## What You Will Do - Design and deliver customer research programs, including surveys, focus groups, ethnography, and digital behavioral analysis - Synthesize data from multiple sources, including POS data, loyalty schemes, social listening, and panel research, into coherent, actionable insights - Partner with Brand, Sales, and Product teams to embed customer insight into strategic and commercial decisions - Track shifts in customer sentiment, purchase behavior, and market trends, and proactively flag emerging opportunities and risks - Build and maintain customer segmentation frameworks that underpin targeting, messaging, and portfolio decisions - Develop and maintain a deep understanding of customer needs, preferences, and behaviors - Identify and prioritize areas for customer insight generation, ensuring alignment with business objectives - Collaborate with external partners, such as research agencies and data providers, to access new data sources and methodologies - Communicate complex data insights to non-technical stakeholders, including senior leadership and cross-functional teams

## What We Are Looking For - 5-8 years of experience in customer insights, market research, or consumer analytics, ideally within a consumer goods, retail, or FMCG context - Strong quantitative and qualitative research skills, with the ability to design methodologies appropriate to the business question - Confident communicator, able to translate complex data into clear, compelling narratives for non-technical stakeholders - Commercially aware and curious, genuinely interested in understanding consumer behavior and its business implications - Experience with research tools, such as Qualtrics, Kantar, or NielsenIQ, is an advantage - Strong analytical and problem-solving skills, with the ability to navigate complex data sets and identify patterns and trends - Ability to work in a fast-paced environment, prioritizing multiple projects and deadlines

## Nice to Have - Experience with data visualization tools, such as Tableau or Power BI - Knowledge of machine learning or statistical modeling techniques - Familiarity with agile methodologies and project management tools, such as Jira or Asana

## Benefits and Perks - Base salary of £70,000 – £90,000, depending on experience - Annual performance bonus - Defined contribution pension with enhanced employer contribution - Private health cover - 27 days holiday, and hybrid working from London - Opportunities for professional development and growth - Access to cutting-edge research tools and methodologies - Collaborative and dynamic work environment

- tip: Showcase your ability to distill complex data into actionable insights, highlighting specific examples from your previous experience.

• tip: Demonstrate your knowledge of research tools, such as Qualtrics or Kantar, and be prepared to discuss your experience with data analysis and visualization.
• tip: Emphasize your understanding of consumer behavior and market trends, and be prepared to discuss how you stay up-to-date with industry developments.
• tip: Highlight your experience working with cross-functional teams, including Brand, Sales, and Product, and demonstrate your ability to communicate complex data insights to non-technical stakeholders.
• tip: Be prepared to discuss your approach to prioritizing areas for customer insight generation, and how you ensure alignment with business objectives.
• tip: Show enthusiasm for the company's digital transformation and data-led commercial decision making, and demonstrate your ability to contribute to this effort.
• tip: Prepare to discuss your experience with data visualization tools, such as Tableau or Power BI, and be prepared to walk through your process for creating compelling data narratives.