Customer Marketing Manager, B2B Social and Advocacy

About the Role

The role will be based in San Francisco, with the requirement to be available in the office 3 days per week. This presents an opportunity to work in a dynamic, collaborative environment, while also enjoying the flexibility of remote work.

What You Will Do

• Own the development and implementation of customer stories and advocacy moments across LinkedIn, X, and YouTube.
• Concept and create social-first formats, including short videos, clips, carousels, threads, and social-ready highlight moments that resonate with B2B audiences.
• Develop and direct content that supports customer stories, advocacy efforts, enterprise launches, and brand campaigns, ensuring alignment with Openai's overall marketing strategy.
• Draft outlines, scripts, prompts, narrative angles, and creative briefs for short-form B2B content that engages and informs.
• Transform long-form customer films, interviews, and written stories into platform-native assets that are both compelling and easily consumable.
• Build share packs and recommended copy for employees, leaders, and customers to amplify Openai's message and extend its reach.
• Maintain a structured publishing calendar, identifying and addressing bottlenecks in the social content workflow to ensure seamless execution.
• Partner across multiple teams, including GTM, PMM, Comms, Brand, Events, Creative, Production, Sales, and regional teams, to support launches, shape industry narratives, and strengthen Openai's position across key verticals.

What We Are Looking For

• 7+ years of experience in Customer Marketing, Social Marketing, Content Marketing, PMM, or B2B GTM roles, with a proven track record of success in B2B social marketing.
• Deep experience with B2B social across LinkedIn, X, and YouTube, including a strong understanding of platform-specific content strategies.
• Strong creative and trend fluency, including creator-style, lo-fi, platform-native formats and polished enterprise storytelling.
• Excellent editorial judgment, with strong instincts for hooks, pacing, sequencing, amplification, and repeatable formats that drive engagement.
• Experience working with customers, advocates, industry voices, and cross-functional stakeholders in public storytelling, with the ability to navigate complex partnerships and collaborations.
• Clear project leadership across Sales, PMM, Comms, Creative, Production, and regional teams, with the capability to drive projects forward and ensure timely delivery.
• Video and visual intuition, including knowing what good looks like and how to raise velocity and quality in content production.

Nice to Have

• Experience with Excel, specifically in data analysis and visualization, to support data-driven marketing decisions.
• Familiarity with GTM strategies and how they integrate with customer marketing efforts, to align marketing initiatives with business objectives.
• Knowledge of AI and its applications in marketing, to leverage Openai's innovative technologies and approaches.

Benefits and Perks

• The opportunity to work with a pioneering company in AI research and deployment, contributing to the development of cutting-edge technologies.
• A collaborative, dynamic work environment with a team of talented professionals who are passionate about innovation and customer experience.
• Flexible work arrangements, including the option to work remotely, to support work-life balance and productivity.
• Professional development opportunities, including training and education, to support career growth and advancement.
• Access to the latest tools and technologies, to stay ahead of the curve in marketing and content creation.
• A competitive compensation package, including benefits and perks, to recognize and reward outstanding performance.

• Tailor your application: Ensure your resume and cover letter are customized to the Customer Marketing Manager role, highlighting your experience in B2B social marketing and storytelling.
• Develop a strong portfolio: Create a portfolio that showcases your best work in social-first formats, including videos, clips, and social-ready content that demonstrates your ability to engage B2B audiences.
• Prepare to talk about metrics: Be ready to discuss how you measure the success of your social marketing campaigns, including engagement metrics, reach, and conversion rates, to demonstrate your data-driven approach.
• Showcase your creative skills: In your application and during interviews, highlight your creative fluency and ability to develop platform-native content that resonates with B2B audiences.
• Research Openai's mission and values: Understand Openai's commitment to ensuring AI benefits all of humanity and be prepared to discuss how your skills and experience align with this mission, demonstrating your passion for the company's vision.
• Practice your storytelling skills: Prepare to tell compelling stories about your experience and successes in customer marketing, using specific examples to illustrate your points and engage your audience.
• Be prepared for a panel interview: Openai may conduct panel interviews, so be prepared to present your skills and experience to a group of stakeholders, including representatives from different departments and levels of the organization.