Customer Marketing Manager

About the Role

As a Customer Marketing Manager, you will work closely with key customers to uncover success stories that demonstrate the impact of Cohere's AI solutions. You will champion our customers by supporting content pieces that are woven into blogs, social media, website content, whitepapers, sales enablement, and other marketing materials. Your ability to craft compelling customer stories, design unique events, and source speaking opportunities will be crucial in driving brand awareness and demonstrating the impact of AI for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do, and the company believes that a diverse range of perspectives is a requirement for building great products. As a Customer Marketing Manager, you will be part of a dynamic team that is committed to scaling intelligence and making a significant impact on the industry.

What You Will Do

• Engage with key customers to uncover success stories that demonstrate the impact of Cohere's AI solutions
• Champion our customers by supporting content pieces that are woven into blogs, social media, website content, whitepapers, sales enablement, and other marketing materials
• Create unique events alongside the events team to support customers with education, enablement, and empowerment
• Source speaking opportunities that align with our customers' goals, driving brand awareness and demonstrating the impact of AI for our customers
• Craft compelling case studies, testimonials, and customer narratives that highlight customer challenges, solutions, and outcomes
• Design and execute marketing campaigns centered around customer stories to drive awareness, engagement, and advocacy
• Partner with the customer success, product, sales, marketing, and events teams to align on go-to-market strategies to drive our customer advocacy narrative
• Track and analyze the performance of customer-focused marketing campaigns, using insights to optimize future efforts
• Develop and maintain dashboards to monitor key metrics related to customer engagement and advocacy
• Collaborate with cross-functional teams to ensure our customer stories are integrated into all aspects of our marketing strategy

What We Are Looking For

• 7+ years of marketing experience in a technology-focused company, with at least 3 years of experience in customer marketing for a high-growth company
• Exceptional storytelling and writing skills, with the ability to craft compelling narratives that resonate with diverse audiences
• Proven experience in building and executing marketing campaigns that drive customer engagement and advocacy
• Strong project management skills, with the ability to manage multiple projects simultaneously and collaborate effectively across teams
• Excellent communication and interpersonal skills, with the ability to build relationships with customers and internal stakeholders
• Experience with marketing tools and platforms, such as HubSpot, Salesforce, and Google Analytics
• A passion for AI and technology, with a keen interest in understanding how AI can drive business outcomes
• Bachelor's degree in Marketing or a related field

Nice to Have

• Experience working with AI-powered solutions and a deep understanding of the technology
• Familiarity with data analysis and visualization tools, such as Tableau or Power BI
• Certification in marketing automation or a related field
• Experience working in a fast-paced, dynamic environment and adapting to changing priorities

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a talented team of professionals who are passionate about AI and technology
• Collaborative and dynamic work environment
• Professional development opportunities, including training and education programs
• Flexible work arrangements, including remote work options
• Access to the latest tools and technologies, including marketing automation and data analysis software
• Recognition and reward programs, including bonuses and stock options
• Comprehensive health and wellness programs, including mental health support and employee assistance programs

• Tip: Showcase your experience in customer marketing, campaign development, and cross-functional collaboration in your application.
• When preparing for the interview, research Cohere's AI solutions and be ready to discuss how you can leverage your skills to drive customer advocacy and retention.
• Highlight your ability to craft compelling customer stories and design unique events that support customers with education, enablement, and empowerment.
• Emphasize your experience with marketing tools and platforms, such as HubSpot, Salesforce, and Google Analytics, and be prepared to discuss how you can leverage these tools to drive customer engagement and advocacy.
• Be prepared to discuss your experience working in a fast-paced, dynamic environment and adapting to changing priorities, and highlight your ability to manage multiple projects simultaneously and collaborate effectively across teams.
• Research the company culture and values, and be prepared to discuss how you can contribute to the team's mission and vision.
• Be prepared to provide specific examples of your experience and skills, and to discuss how you can leverage your expertise to drive business outcomes for Cohere's customers.