Customer Marketing Manager
WFA Digital Insight
As demand for skilled digital marketers grew 25% in 2025, Figma stands out with its innovative design platform. With a strong focus on remote work, this Customer Marketing Manager role requires 8+ years of experience in content marketing, storytelling, or content program management. Candidates should be familiar with Figma and design workflows, including AI, to effectively scale customer voices across the organization.
Job Description
About the Role
The Customer Marketing Manager role at Figma is a unique opportunity to lead the company's storytelling efforts through its customers and partners. As a key member of the Story Studio team, you will develop and execute a content strategy that showcases Figma's impact on its users. This role sits at the intersection of content strategy and program operations, requiring a deep understanding of Figma's products and their applications.Figma's platform is designed to make design accessible to all, and as a Customer Marketing Manager, you will play a critical role in bringing this mission to life. You will work closely with cross-functional teams, including Product, Editorial, Growth, and Sales, to ensure that customer stories are integrated into Figma's biggest launches and business moments.
What You Will Do
- Own the content strategy for customer and partner stories, developing briefs and ensuring high-quality output
- Source and shape stories that advance Figma's strategic priorities, including AI, enterprise, platform, and public-company narratives
- Design and direct AI-assisted workflows for sourcing, drafting, and distribution, scaling output while maintaining quality
- Serve as an internal platform for customer storytelling, proactively supporting Product, Editorial, Growth, and Sales with the narratives they need
- Develop repeatable intake, prioritization, and production systems, managing vendor relationships and associated budgets
- Collaborate with cross-functional teams to integrate customer stories into Figma's launches and business moments
- Analyze the effectiveness of customer storytelling efforts, providing data-driven insights to optimize the strategy
- Stay up-to-date with industry trends and best practices in content marketing and storytelling
What We Are Looking For
- 8+ years of experience in content marketing, storytelling, or content program management in SaaS or tech
- Sharp editorial sensibility, with the ability to recognize a strong story and shape others' work with precision and care
- Hands-on experience with Figma and familiarity with design and development workflows, including AI
- Experience running content programs end-to-end, including intake, prioritization, production, and distribution at scale
- A bias for action and ownership, with the ability to spot what needs to happen and move without being asked
- Excellent communication and collaboration skills, with the ability to work with cross-functional teams
- Strong analytical skills, with the ability to analyze data and provide insights to optimize the content strategy
Nice to Have
- Experience with content management systems and project management tools
- Familiarity with design thinking and human-centered design principles
- Knowledge of SEO best practices and how to optimize content for search engines
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Flexible PTO policy and remote work stipend
- Access to professional development opportunities and training programs
- Collaborative and dynamic work environment with a team of passionate creatives and builders
- Opportunity to work on a mission-driven product that is making a significant impact in the design and tech industries
How to Stand Out
- To stand out in this role, focus on showcasing your experience with content strategy and program operations, as well as your ability to scale customer voices across an organization.
- Make sure to highlight your familiarity with Figma and design workflows, including AI, in your application materials.
- When preparing for interviews, be ready to discuss your approach to content marketing and storytelling, as well as your experience with cross-functional teams.
- Be prepared to provide specific examples of your work, including content programs you have managed and the results you have achieved.
- Don't be afraid to ask about the company culture and values, as well as the opportunities for professional development and growth.
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