Customer Marketing Manager

About the Role

The day-to-day responsibilities of this role will involve defining and executing a multi-channel marketing services strategy, leading the evolution of marketing service offerings, and overseeing the development of customer-facing strategies. The Customer Marketing Manager will also be responsible for managing, mentoring, and growing the Marketing Account Management and Paid Social teams, fostering a collaborative and innovative environment.

Keyloop is a company that empowers car dealers and manufacturers to fully embrace digital transformation, creating innovative technology that makes selling cars better for its customers and buying and owning cars better for theirs. As a leader in this organization, the Customer Marketing Manager will play a critical role in driving growth, retention, and innovation, and will be expected to embed AI-led thinking across the company's services.

What You Will Do

• Define and execute a multi-channel marketing services strategy across SEO & AI Search, PPC, Paid Social, and Marketing Account Management functions
• Lead the evolution of marketing service offerings, embedding AI-driven solutions to enhance performance, efficiency, and scalability
• Oversee the development of customer-facing strategies, ensuring consistent delivery of measurable ROI and alignment to customer objectives
• Translate business priorities into clear strategic initiatives, ensuring adoption and execution across all teams
• Manage, mentor, and grow the Marketing Account Management and Paid Social teams across all markets
• Own and lead new business development across all marketing service channels
• Identify and pursue opportunities for service expansion and innovation, positioning Keyloop as a market leader
• Work closely with Sales, Support, Product, and Marketing teams to ensure a cohesive and integrated approach to marketing initiatives
• Establish clear reporting frameworks that demonstrate customer value, including performance insights, attribution, and commercial impact

What We Are Looking For

• Proven experience in a marketing leadership role, with a strong track record of driving growth and retention
• Expertise in Meta Ads, GA4, and SEMrush, with the ability to leverage these tools to drive business development
• Strong understanding of the automotive industry and the ability to drive business development in this sector
• Experience in leading cross-functional teams and managing, mentoring, and growing team members
• Strong analytical and problem-solving skills, with the ability to drive data-driven insights to inform marketing strategies
• Excellent communication and interpersonal skills, with the ability to work closely with internal stakeholders and external customers
• Strong commercial acumen, with the ability to drive revenue growth and retention

Nice to Have

• Experience in AI-led marketing solutions and the ability to embed AI-driven thinking across marketing services
• Knowledge of the automotive industry and the ability to drive business development in this sector
• Certification in marketing analytics or a related field
• Experience in working with cross-functional teams and managing, mentoring, and growing team members

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a pioneer in innovative technology for the automotive industry
• Collaborative and innovative work environment
• Professional development and growth opportunities
• Flexible working hours and remote work options
• Access to cutting-edge marketing tools and technologies
• Recognition and reward for outstanding performance
• Comprehensive health and wellness program

• To stand out in this role, candidates should be able to demonstrate their ability to drive business development and leverage data-driven insights to inform marketing strategies.
• When preparing for an interview, candidates should be ready to discuss their experience with Meta Ads, GA4, and SEMrush, and how they have used these tools to drive growth and retention.
• A strong portfolio that showcases the candidate's ability to lead cross-functional teams and drive business development is essential for this role.
• Candidates should be prepared to discuss their experience in AI-led marketing solutions and how they have embedded AI-driven thinking across marketing services.
• Salary negotiation should be based on industry standards and the candidate's level of experience, with a focus on the value that the candidate can bring to the organization.
• Red flags to watch for in this role include a lack of clear direction or strategy, and a lack of resources or support for the marketing team.
• Candidates should also be prepared to ask questions about the company culture, the team they will be working with, and the opportunities for growth and development within the organization.