Customer Marketing Manager, SMB

About the Role

As a Customer Marketing Manager, you will be responsible for building the customer proof engine for ChatGPT Business growth across priority SMB audiences. This will involve sourcing and packaging customer stories, quotes, stats, demos, builder spotlights, use-case library entries, and proof points for launches, reusable segment assets, web buyer journeys, lifecycle programs, webinars, the SMB advocacy community program, paid/social, and demand generation.

The Customer Marketing team at Openai is a collaborative and dynamic group that partners closely with various teams, including Product Marketing, Communications, Creative, Events, Legal, and regional teams. As a Customer Marketing Manager, you will be expected to work closely with these teams to bring customer impact to life and drive business growth.

What You Will Do

• Identify high-potential SMB customers and use cases that demonstrate practical AI adoption, speed to value, improved work quality, secure rollout, and measurable business value.
• Develop mini-stories, quotes, proof points, stats, builder spotlights, short-form stories, and reusable assets for web, webinars, lifecycle, paid/social, demand generation, the SMB advocate community program, and sales.
• Create repeatable paths for sourcing, approving, tagging, and refreshing customer proof by audience, use case, customer need, and trust theme.
• Stand up and run an SMB advocate community storytelling program that surfaces customer workflows, builder projects, and team use cases from launches, webinars, Academy/customer experience moments, and customer-facing channels.
• Coordinate with Product Marketing, Content, Creative, Comms, Legal, Events, and SMB GTM to ship high-quality customer-facing work.
• Track performance of SMB customer proof by audience, channel, asset format, field usage, campaign contribution, and adoption impact.
• Develop and maintain a deep understanding of SMB customer needs, pain points, and workflows.
• Collaborate with cross-functional teams to develop and execute go-to-market strategies.
• Analyze customer data and feedback to identify trends and areas for improvement.

What We Are Looking For

• 7+ years of experience in customer marketing, lifecycle marketing, content marketing, product marketing, customer advocacy programs, or SMB/B2B marketing.
• Experience marketing to SMB audiences and can translate customer outcomes into practical, credible proof tied to workflow, audience, and buyer needs.
• Strong writing and editing skills, with the ability to package customer proof clearly and quickly.
• Strong campaign execution and cross-functional project management skills.
• Ability to manage high volume without losing quality or follow-through.
• Strong data analysis and interpretation skills, with the ability to use data to prioritize customer proof.
• Experience with marketing automation platforms and tools.
• Strong communication and interpersonal skills, with the ability to work with cross-functional teams.

Nice to Have

• Experience with AI and machine learning technologies.
• Knowledge of SMB market trends and landscape.
• Experience with customer advocacy programs and community building.
• Certification in marketing or a related field.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a cutting-edge AI research and deployment company.
• Collaborative and dynamic work environment.
• Professional development and growth opportunities.
• Flexible work arrangements, including remote work options.
• Access to the latest marketing tools and technologies.
• Recognition and reward for outstanding performance.

• Develop a strong portfolio that showcases your customer marketing skills and experience.
• Be prepared to talk about your experience working with SMB audiences and how you can develop and execute campaigns that resonate with them.
• Show a deep understanding of the company's products and services, as well as the SMB market landscape.
• Highlight your strong writing and editing skills, as well as your ability to work with cross-functional teams.
• Be prepared to provide specific examples of successful customer marketing campaigns you have led or been a part of.
• Research the company culture and values, and be prepared to discuss how you can contribute to them.
• Practice your data analysis and interpretation skills, and be prepared to talk about how you can use data to prioritize customer proof.