D2C Funnel Strategist (Google Ads)

CroX ·Remote(Barcelona, Catalonia, Spain)
Marketing
Google Ads

WFA Digital Insight

The demand for specialists in paid media and Google Ads has seen a significant surge, with a 25% increase in job postings over the past year. As companies like CroX expand their digital marketing efforts, the need for skilled professionals who can strategize and execute effective D2C funnels has become paramount. With the remote job market booming, candidates with expertise in Google Ads are in a prime position to capitalize on this trend. Before applying, it's essential to understand the intricacies of the role and what sets CroX apart in the industry.

Job Description

About the Role

The D2C Funnel Strategist position at CroX is a key component of the company's digital marketing team, focusing on developing and implementing comprehensive Google Ads strategies to drive business growth. Day-to-day, this role involves analyzing campaign performance, identifying areas for improvement, and collaborating with cross-functional teams to ensure alignment with broader marketing objectives. As a critical part of the marketing funnel, the ability to strategize and optimize campaigns for maximum ROI is essential.

Given the fast-paced nature of the digital marketing landscape, adaptability and the ability to stay updated with the latest trends and best practices in Google Ads are crucial. The role reports to the Senior Marketing Manager and works closely with the broader marketing team, including content, social media, and analytics specialists.

What You Will Do

  • Develop, execute, and manage Google Ads campaigns across various channels to achieve business objectives
  • Conduct thorough analyses of campaign performance, providing actionable insights and recommending optimizations
  • Collaborate with the content team to ensure ad copy and landing pages are aligned with campaign goals
  • Work closely with the analytics team to set up and track key performance indicators (KPIs)
  • Stay updated on the latest Google Ads features, best practices, and platform changes
  • Manage and optimize campaign budgets to ensure efficient spend and maximize ROI
  • Identify and explore new opportunities for campaign expansion and growth
  • Lead A/B testing and experimentation to continuously improve campaign performance
  • Participate in brainstorming sessions to develop innovative marketing strategies
  • Maintain up-to-date documentation of campaign setups, performance, and learnings

What We Are Looking For

  • 3+ years of experience in managing Google Ads campaigns, preferably in a D2C marketing context
  • Proven track record of success in driving campaign performance improvement through strategic optimizations
  • In-depth knowledge of Google Ads platform, including campaign setup, targeting options, and bidding strategies
  • Experience with Google Analytics and ability to analyze campaign data to inform decisions
  • Strong understanding of digital marketing principles and how Google Ads fits into the larger marketing ecosystem
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data sets
  • Strong communication and collaboration skills, with experience working in cross-functional teams
  • Ability to work in a fast-paced environment and adapt to changing priorities and deadlines
  • Certification in Google Ads (Search, Display, Video) is a plus

Nice to Have

  • Experience with other paid media channels, such as Facebook Ads or LinkedIn Ads
  • Knowledge of marketing automation tools and how they integrate with Google Ads
  • Familiarity with landing page optimization and user experience principles
  • Basic coding skills in HTML, CSS, or JavaScript for ad implementation and tracking

Benefits and Perks

  • Competitive salary package
  • Opportunities for professional growth and development in a rapidly expanding company
  • Flexible remote work arrangements with a stipend for home office setup
  • Comprehensive health insurance package
  • Generous paid time off (PTO) policy
  • Access to the latest digital marketing tools and training resources
  • Regular team-building activities and virtual social events
  • Equity options for eligible employees
  • Annual budget for conference attendance and professional development courses

How to Stand Out

  • Tip: Ensure your resume and cover letter highlight specific examples of Google Ads campaign optimizations and the resulting performance improvements.
  • Research: Before applying, research CroX's current marketing strategies and be prepared to discuss how your skills and experience align with their goals.
  • Portfolio: If possible, include a portfolio or examples of your previous work, especially campaign analyses and strategy documents.
  • Skill Up: Stay updated with the latest Google Ads certifications and best practices to demonstrate your expertise and commitment to professional development.
  • Salary Negotiation: Be prepared to discuss your salary expectations based on industry standards and your experience, and don't hesitate to negotiate for benefits and perks that matter to you.
  • Red Flags: Be wary of roles that lack clear performance metrics or seem overly focused on budget spend without consideration for ROI; these can indicate a lack of strategic direction or unrealistic expectations.
  • Interview Prep: Prepare examples of how you've approached campaign challenges in the past, focusing on your analytical skills, strategic thinking, and ability to collaborate with cross-functional teams.

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