D2C Funnel Strategist (Google Ads)

## About the Role The D2C funnel strategist position at CroX is a critical component of the company's marketing strategy, focused on creating and optimizing Google Ads campaigns to drive revenue growth. Day-to-day, you will be deeply involved in analyzing campaign performance, identifying areas for improvement, and implementing data-driven decisions to enhance ROI. The role is part of a dynamic team that values innovation and collaboration, with a flat reporting structure that encourages direct communication and rapid decision-making.

The success of a D2C funnel strategist hinges on the ability to understand consumer behavior, market trends, and the nuances of Google Ads. It's a role that requires both creative vision and analytical precision. By joining CroX, you'll be part of a team that is passionate about leveraging digital marketing to connect with consumers in meaningful ways.

At CroX, we believe in fostering a work environment that is both challenging and supportive. Our team is comprised of professionals who are eager to share knowledge and learn from each other. As a D2C funnel strategist, you will have the opportunity to contribute to the growth of the company and develop your skills in a rapidly evolving field.

## What You Will Do - Develop, manage, and optimize Google Ads campaigns across various product lines to achieve business objectives.

• Conduct thorough analysis of campaign metrics to identify trends, opportunities, and challenges.
• Collaborate with the marketing team to align Google Ads strategies with overall marketing goals.
• Stay updated on the latest Google Ads features and best practices to continuously improve campaign performance.
• Work closely with the data analytics team to develop and maintain dashboards for campaign performance tracking.
• Provide regular reporting on campaign success and areas for improvement.
• Participate in brainstorming sessions to develop innovative marketing strategies.
• Manage and optimize budget allocations across campaigns to ensure maximum ROI.
• Identify and mitigate risks that could impact campaign performance.
• Develop and maintain documentation of campaign strategies and results.

## What We Are Looking For - 3+ years of experience in managing Google Ads campaigns, preferably in a D2C environment.

• Proven track record of successfully optimizing campaigns for improved ROI.
• Strong analytical skills with the ability to interpret complex data sets.
• Experience with Google Ads tools and platforms, including Google Analytics.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Strong understanding of consumer behavior and market trends.
• Experience with campaign budget management and optimization.
• Familiarity with A/B testing and experimentation methodologies.
• Certification in Google Ads, especially in Search, Display, or Video, is a plus.

## Nice to Have - Experience with other paid media channels, such as Facebook Ads or native advertising.

• Knowledge of SQL and experience working with data visualization tools.
• Familiarity with marketing automation platforms and their integration with Google Ads.
• Experience in a tech or startup environment, where adaptability and innovation are key.
• Basic coding skills, preferably in Python or JavaScript, for automating tasks or integrating with APIs.

## Benefits and Perks - Competitive salary package.

• Opportunities for professional growth and development in a rapidly expanding company.
• Flexible working hours and remote work options to ensure a healthy work-life balance.
• Access to the latest tools and technologies to stay ahead in the field.
• Comprehensive health insurance to support your well-being.
• Generous paid time off policy, including holidays and vacation days.
• Annual stipend for professional development and conference attendance.
• Quarterly team-building activities and social events to foster a sense of community.

- Develop a strong portfolio: Showcase your Google Ads campaign successes, including strategies, results, and what you learned from each campaign.

• Stay updated on Google Ads certifications: Ensuring you have the latest certifications, especially in areas like Search, Display, or Video, can significantly boost your candidacy.
• Prepare to talk about data: Be ready to discuss how you analyze campaign data, what insights you've gained, and how you've used data to improve campaign performance.
• Highlight your analytical skills: Demonstrate your ability to interpret complex data, identify trends, and make data-driven decisions to optimize campaigns.
• Show your creativity: While Google Ads is heavily analytical, showing that you can think creatively about campaign strategies and targeting can be a significant differentiator.
• Research the company culture: Understand CroX's values and mission to show how you align with them and can contribute to the company's growth.
• Be prepared to discuss challenges: Think about times when campaigns didn't go as planned and how you overcame those challenges. This shows your problem-solving skills and ability to work under pressure.