D2C Funnel Strategist (Google Ads)
WFA Digital Insight
As the demand for digital marketing specialists continues to rise, with a notable 25% increase in job postings for paid media experts in the last year, companies like CroX are looking for skilled professionals to drive their online presence. The role of a D2C Funnel Strategist is particularly in high demand, with the ability to effectively manage Google Ads and develop successful paid media campaigns being a key differentiator. With Amsterdam emerging as a hub for digital innovation, this role presents a unique opportunity for professionals to join a forward-thinking company and shape the future of e-commerce marketing. Before applying, candidates should be aware of the ever-evolving landscape of digital marketing and the importance of staying up-to-date with the latest trends and tools.
Job Description
About the Role
The D2C Funnel Strategist role at CroX is a critical component of the company's digital marketing team, responsible for developing and executing paid media strategies to drive business growth. This role entails working closely with cross-functional teams to understand business objectives and translating them into effective marketing campaigns. The ideal candidate will have a deep understanding of the D2C marketing funnel and be able to optimize campaigns to achieve maximum ROI.As a key player in the marketing team, the D2C Funnel Strategist will be responsible for analyzing campaign performance, identifying areas of improvement, and implementing data-driven decisions to optimize future campaigns. This role offers the opportunity to work with a wide range of tools and technologies, including Google Ads, and to collaborate with a team of experienced marketing professionals.
The marketing team at CroX is a dynamic and fast-paced environment, with a focus on innovation and creativity. The company is committed to staying at the forefront of digital marketing trends and is looking for a candidate who shares this vision and is passionate about delivering exceptional results.
What You Will Do
- Develop and execute comprehensive paid media strategies to drive business growth
- Manage and optimize Google Ads campaigns to achieve maximum ROI
- Analyze campaign performance and identify areas for improvement
- Collaborate with cross-functional teams to understand business objectives and develop effective marketing campaigns
- Stay up-to-date with the latest trends and tools in digital marketing
- Develop and implement data-driven decisions to optimize future campaigns
- Work closely with the marketing team to develop and execute marketing plans
- Conduct A/B testing and experimentation to optimize campaign performance
- Provide regular reporting and analysis of campaign performance to stakeholders
What We Are Looking For
- 3+ years of experience in paid media marketing, with a focus on Google Ads
- Proven track record of developing and executing successful paid media campaigns
- Strong understanding of the D2C marketing funnel and how to optimize campaigns for maximum ROI
- Experience with Google Ads and other paid media platforms
- Strong analytical and problem-solving skills, with the ability to analyze campaign performance and identify areas for improvement
- Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams
- Bachelor's degree in Marketing or a related field
- Experience with data analysis and reporting tools, such as Google Analytics
Nice to Have
- Experience with other paid media platforms, such as Facebook Ads or LinkedIn Ads
- Knowledge of marketing automation and CRM systems
- Experience with SEO and content marketing
- Certification in Google Ads or other paid media platforms
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a dynamic and fast-paced marketing team
- Collaborative and innovative work environment
- Professional development opportunities, including training and certification programs
- Flexible work arrangements, including remote work options
- Access to the latest tools and technologies in digital marketing
- Recognition and reward for outstanding performance
- Comprehensive health and wellness program
- Generous paid time off and holiday policy
How to Stand Out
- Tip: Make sure to highlight your experience with Google Ads and other paid media platforms in your application, as this is a key requirement for the role.
- Tip: Develop a strong understanding of the D2C marketing funnel and how to optimize campaigns for maximum ROI, as this will be a key area of focus for the role.
- Tip: Be prepared to provide examples of successful paid media campaigns you have developed and executed in the past, and be able to explain the strategy and results.
- Tip: Familiarize yourself with the latest trends and tools in digital marketing, including marketing automation and CRM systems.
- Tip: Practice your analytical and problem-solving skills, as these will be critical in analyzing campaign performance and identifying areas for improvement.
- Tip: Be prepared to discuss your experience with data analysis and reporting tools, such as Google Analytics, and how you have used these tools to inform marketing decisions.
- Tip: Show enthusiasm and passion for digital marketing, and be prepared to discuss your ideas for driving business growth through paid media campaigns.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.