D2C Funnel Strategist (Google Ads)

About the Role

The role is based in Berlin, Germany, but remote work arrangements are available, offering flexibility and autonomy. You will work closely with a team of professionals who are passionate about delivering exceptional results and driving innovation in the industry.

As a D2C Funnel Strategist, your day-to-day responsibilities will include analyzing campaign performance, identifying areas for improvement, and developing strategic recommendations to optimize ROI. You will also collaborate with cross-functional teams to ensure alignment and maximize the impact of your work.

What You Will Do

• Develop and execute comprehensive paid media campaigns across Google Ads, leveraging expertise in campaign structure, ad copy, and bidding strategies.
• Conduct thorough analysis of campaign performance, identifying areas for improvement and developing strategic recommendations to optimize ROI.
• Collaborate with cross-functional teams to ensure alignment and maximize the impact of paid media campaigns.
• Stay up-to-date with the latest trends and best practices in Google Ads and D2C marketing, applying knowledge to continuously improve campaign performance.
• Manage and optimize budgets to ensure efficient use of resources and maximize ROI.
• Develop and maintain detailed reports on campaign performance, providing insights and recommendations to stakeholders.
• Identify and capitalize on opportunities for growth, including new markets, audiences, and channels.
• Work closely with the team to develop and execute A/B testing and experimentation strategies to drive continuous improvement.
• Develop and maintain a deep understanding of the company's target audience, including their needs, preferences, and behaviors.

What We Are Looking For

• Proven experience in Google Ads, with a deep understanding of campaign structure, ad copy, and bidding strategies.
• Strong analytical skills, with the ability to analyze complex data sets and develop strategic recommendations.
• Experience in D2C marketing, with a understanding of the principles and best practices that drive success.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong problem-solving skills, with the ability to think creatively and develop innovative solutions.
• Experience with campaign management tools, including Google Ads Editor and Google Analytics.
• Strong understanding of the digital marketing landscape, including the latest trends and best practices.
• Ability to work in a fast-paced environment, with a focus on delivering exceptional results.

Nice to Have

• Experience with other paid media channels, including Facebook Ads and LinkedIn Ads.
• Certification in Google Ads, including Google Ads Search, Display, and Video.
• Experience with A/B testing and experimentation tools, including Google Optimize.
• Strong understanding of machine learning and AI principles, with the ability to apply knowledge to drive campaign optimization.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a talented team of professionals who are passionate about delivering exceptional results.
• Flexible work arrangements, including remote work options.
• Professional development opportunities, including training and certification programs.
• Access to the latest tools and technologies, including Google Ads and Google Analytics.
• Collaborative and dynamic work environment, with a focus on innovation and creativity.
• Recognition and reward programs, including bonuses and incentives for outstanding performance.

• Ensure your Google Ads certification is up-to-date and highlight your expertise in campaign structure, ad copy, and bidding strategies.
• Develop a strong portfolio that showcases your experience in D2C marketing and paid media, including case studies and campaign results.
• Be prepared to discuss your approach to campaign optimization, including A/B testing and experimentation strategies.
• Highlight your analytical skills, including your ability to analyze complex data sets and develop strategic recommendations.
• Be prepared to discuss your experience working with cross-functional teams, including collaboration and communication strategies.
• Research the company's target audience and be prepared to discuss your understanding of their needs, preferences, and behaviors.
• Be prepared to negotiate salary and benefits, including flexible work arrangements and professional development opportunities.