Data Analyst, Marketing Analytics
Data & Analytics
Google Analytics
WFA Digital Insight
As demand for data-driven marketing strategies surges, professionals with expertise in Google Analytics are in high demand. With a 25% growth in the remote job market, Zoom's Data Analyst role stands out for its focus on driving campaign performance and strategic marketing decisions. Before applying, candidates should highlight their analytical skills and experience with marketing analytics platforms.
Job Description
About the Role
Transform marketing data into actionable insights to drive campaign performance across global initiatives.Responsibilities
- Partner with marketing leaders to build analytics frameworks, dashboards, and attribution models
- Deliver data-driven recommendations to optimize ROI and shape strategic marketing decisions
Requirements
- Bachelor's degree in Computer Science, Information Systems, or related field
- 5+ years of SQL experience to query and analyze marketing data
- 3+ years of hands-on experience with statistical analysis using Python or R
- Experience with marketing analytics platforms (Google Analytics, Adobe Analytics)
Benefits
Zoom offers a comprehensive benefits program to support employees' physical, mental, emotional, and financial health, as well as work-life balance.How to Stand Out
- Ensure your portfolio includes examples of data visualization using tools like Tableau or Power BI to stand out.
- Highlight your understanding of attribution modeling, customer journey mapping, and marketing mix optimization.
- Practice communicating complex ideas to executives through presentations and reports.
- Be prepared to discuss your experience with SQL and statistical analysis during the interview.
- Tailor your resume to emphasize your experience with Google Analytics and marketing analytics platforms.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.