Demand Gen / Growth — Founding Hire

About the Role

As the top of the funnel, this role requires a high degree of creativity, persistence, and the ability to deeply understand the needs and pain points of target accounts. The ideal candidate will be skilled in researching companies, identifying the right buyers, and crafting hyper-personalized messages that resonate with them. This is not a volume game but a precision play, where every touchpoint is designed to earn attention and build a relationship.

The role involves working closely with the founder on a daily basis, ensuring that the outreach strategy aligns with the company's overall growth objectives. The position demands a high level of organization, the ability to multitask, and excellent communication skills, as the candidate will be the first point of contact for many potential clients.

What You Will Do

• Research target accounts to understand their supply chain, recent news, and pain points
• Identify the right buyers within these accounts, such as VPs of Supply Chain, Heads of Procurement, or COOs
• Write and implement hyper-personalized outbound emails and messages that are designed to earn a reply from cold contacts
• Build and manage multi-touch sequences across email, LinkedIn, and warm intro paths to maximize outreach effectiveness
• Mine existing networks and leverage them for introductions and referrals
• Frame meetings as value exchanges rather than sales pitches, focusing on building relationships and providing value
• Manage the HubSpot pipeline, tracking all outreach efforts and reporting on conversion rates at every step
• Coordinate follow-ups from events, podcast appearances, and content seeding to generate inbound interest
• Work directly with the founder to align outreach strategy with company goals and to ensure a smooth handoff of qualified leads

What We Are Looking For

• Experience in outbound marketing or sales at a B2B startup, preferably in a context where the brand was not well-known
• Proven ability to get meetings with high-level decision-makers at target accounts
• Strong research skills to understand company dynamics, supply chains, and pain points
• Excellent writing and communication skills, with the ability to craft messages that resonate with potential clients
• Comfort working in a manufacturing, supply chain, or industrial context, or the ability to learn quickly
• Experience with HubSpot or similar CRM and marketing automation tools
• Ability to think creatively and outside templates, focusing on angles and personalization
• Fluency in English, with German being a plus
• A relentless approach to follow-up without being overly aggressive

Nice to Have

• Experience with tools like Apollo, Clay, or LinkedIn Sales Navigator
• A background or interest in the supply chain and procurement sector
• Certification in marketing or sales, such as HubSpot certification
• Experience working in a remote setup and managing time effectively in such environments

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a founding team and contribute to the company's growth story
• Flexible working hours and remote work options
• Professional development opportunities, including access to industry events and training programs
• Health insurance and wellness programs
• Equity options for long-term commitment and performance
• Annual leave and flexible public holidays to ensure work-life balance
• Access to the latest tools and technologies to enhance work efficiency and productivity

• Understand the context: Before applying, make sure you have a deep understanding of the supply chain and procurement industry, as well as the challenges companies in this sector face.
• Showcase your skills: Highlight any experience you have with HubSpot, outbound marketing, or sales in your application, and be prepared to give specific examples of successful campaigns or meetings you've generated.
• Personalize your application: Tailor your application materials, including your note on why this role fits you and your example of securing a meeting at a company where you were unknown, to show how your skills and experience align with Holocene's needs.
• Be detailed and specific: Avoid generic answers or templates; instead, focus on providing detailed, specific examples from your experience that demonstrate your ability to research, personalize, and follow up effectively.
• Prepare for a challenge: Be ready to demonstrate your creativity and persistence in your application and during interviews, as these traits are crucial for success in this role.
• Review the company culture: Take time to understand Holocene's mission, values, and current projects to ensure you're a good fit and can contribute meaningfully to the team.