Demand Generation Consultant

About the Role

Given the freelance nature of this position, consultants can expect contract engagements that typically range from 10 to 40 hours per week. This flexibility makes the role appealing to marketers looking for a challenging yet manageable workload. The opportunity to work with a variety of clients, from early-stage ventures to established Fortune 500 companies, provides a unique chance to apply demand generation skills across different industries and go-to-market motions.

What You Will Do

• Develop and execute B2B demand generation strategies to drive qualified pipeline growth for clients.
• Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events to meet client objectives.
• Partner with sales and marketing teams to align on pipeline goals and lead quality, ensuring that campaigns are tailored to the clients' specific needs.
• Build and manage lead generation funnels, including landing pages, forms, and nurture flows, to optimize campaign conversion and ROI.
• Analyze campaign performance and continuously optimize for conversion and ROI, applying data-driven insights to improve results.
• Collaborate on content strategy to support demand generation efforts, such as whitepapers, webinars, and case studies.
• Support account-based marketing (ABM) initiatives where relevant, tailoring campaigns to specific accounts and decision-makers.
• Identify new opportunities to improve acquisition, engagement, and pipeline velocity for clients.
• Work closely with the Right Side Up team to share best practices and contribute to the collective's growth and expertise.

What We Are Looking For

• Strong foundation in B2B demand generation and pipeline marketing, with a proven track record of driving pipeline growth.
• Experience building and optimizing multi-channel campaigns, with the ability to analyze performance data and translate insights into action.
• Familiarity with marketing automation and CRM platforms, such as HubSpot, Marketo, and Salesforce.
• Ability to partner closely with sales teams to drive revenue outcomes, understanding the importance of sales-marketing alignment.
• Comfort working across different industries, audiences, and go-to-market motions, with the ability to adapt marketing strategies accordingly.
• Strong project management and communication skills, with the ability to manage multiple projects and stakeholders simultaneously.
• Experience with data analysis and performance metrics, with the ability to use data to inform marketing decisions.
• Strong understanding of the marketing funnel, with the ability to develop and execute strategies that drive conversions and growth.

Nice to Have

• Experience in high-growth startup environments, with the ability to navigate fast-paced and dynamic marketing landscapes.
• Familiarity with both inbound and outbound demand generation strategies, with the ability to apply a holistic approach to marketing.
• Experience supporting both strategic planning and hands-on execution, with a willingness to roll up your sleeves and get involved in campaign details.

Benefits and Perks

• The opportunity to work with a prestigious client roster, including well-established companies and innovative startups.
• Flexible, freelance contract engagements that can accommodate your schedule and work style.
• The chance to work on a wide range of projects, applying your demand generation skills to different industries and marketing challenges.
• Access to a collective of premium marketing talent, with opportunities for professional growth and development.
• The potential for long-term, ongoing engagements with clients, providing stability and the opportunity to see the impact of your work over time.
• A remote work setup, allowing you to work from anywhere and maintain a healthy work-life balance.
• Opportunities for professional development and training, to help you stay up-to-date with the latest marketing trends and technologies.

• Develop a strong portfolio showcasing your demand generation campaigns and the results you've achieved, highlighting your expertise in driving pipeline growth.
• Be prepared to discuss your experience with marketing automation and CRM platforms, such as HubSpot and Salesforce, and how you've applied these tools to optimize campaigns.
• Emphasize your ability to work closely with sales teams and drive revenue outcomes, as this is a key aspect of the Demand Generation Consultant role.
• Show a willingness to learn and adapt, as the marketing landscape is constantly evolving, and the ability to pivot strategies is crucial.
• Highlight any experience you have with data analysis and performance metrics, as the ability to use data to inform marketing decisions is highly valued.
• When negotiating your contract, consider discussing the potential for ongoing engagements or retainer work, which can provide stability and predictability.
• Be prepared to ask questions about the types of clients you'll be working with, the typical project scope, and how success will be measured in the role.