Demand Generation Manager
WFA Digital Insight
As the demand for skilled paid media specialists continues to rise, with a 25% increase in job postings over the last year alone, Impact is seeking a seasoned Demand Generation Manager to drive their paid media strategy forward. With a strong background in Google Ads and Salesforce, the ideal candidate will have a solid understanding of what makes a successful campaign. Impact stands out in the industry with its cutting-edge technology and customer-centric approach, making this role a compelling opportunity for those looking to make a real impact. Before applying, candidates should be prepared to showcase their expertise in paid media, experimentation, and data analysis.
Job Description
About the Role
The Demand Generation Manager role at Impact is a key position that entails managing the execution and optimization of paid media programs across various channels, including Google Ads, LinkedIn, and Paid Social. This role is crucial in driving scalable pipeline growth, supporting account-based marketing initiatives, and continuously improving performance through testing and experimentation. As part of a dynamic team, the successful candidate will work closely with the Director of Demand Generation, Sales, Marketing Programs, Content, and Web/Design teams to achieve these goals.The day-to-day responsibilities of this role will involve owning end-to-end paid campaign execution, from ideation and audience targeting to ad trafficking, creative optimization, and performance analysis. The ideal candidate will have a solid understanding of paid media strategy, including the ability to build, launch, and optimize paid media campaigns across the full funnel, driving efficient pipeline and revenue impact.
Impact is a leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. With a culture that values ambition, curiosity, and teamwork, this role offers the opportunity to work with a talented team of professionals from all over the world.
What You Will Do
- Own end-to-end paid campaign execution, from ideation and audience targeting to ad trafficking, creative optimization, and performance analysis.
- Build, launch, and optimize paid media campaigns across the full funnel, driving efficient pipeline and revenue impact.
- Manage multi-channel demand generation programs and budgets with a focus on scale, efficiency, and measurable results.
- Design and execute A/B tests across creative, audiences, formats, bidding strategies, and budget allocation.
- Build a roadmap of high-impact experiments to improve acquisition efficiency and pipeline quality.
- Drive continuous learning by turning test results into repeatable frameworks, best practices, and internal documentation.
- Partner with Content and Design teams to iterate on evergreen programs and creative variants.
- Execute and optimize Paid Social campaigns across Meta, LinkedIn, YouTube, and emerging platforms.
- Support channel innovation by identifying, testing, and scaling new digital strategies across a diversified media mix.
- Measure and report on campaign, program, and channel performance using Salesforce and other analytics tools.
- Identify which campaigns, ads, and content are driving pipeline and revenue impact.
What We Are Looking For
- Proven experience in managing paid media campaigns, preferably with a focus on demand generation.
- Strong understanding of Google Ads, Salesforce, and other paid media platforms.
- Experience with A/B testing, experimentation, and data analysis.
- Ability to work in a fast-paced environment and prioritize multiple projects simultaneously.
- Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Experience with budget management and the ability to optimize campaigns for efficiency and scale.
- Knowledge of the latest trends and best practices in paid media and demand generation.
Nice to Have
- Experience with emerging platforms such as TikTok and Snapchat.
- Knowledge of SEO principles and how they impact paid media campaigns.
- Familiarity with content management systems and marketing automation platforms.
- Certification in Google Ads or other paid media platforms.
Benefits and Perks
- Competitive salary and benefits package.
- Opportunity to work with a leading SaaS platform and contribute to the company's growth and success.
- Collaborative and dynamic work environment with a talented team of professionals.
- Flexible working hours and remote work options.
- Access to the latest tools and technologies in paid media and demand generation.
- Ongoing training and professional development opportunities.
- Recognition and reward for outstanding performance and contributions to the company's success.
How to Stand Out
- Be prepared to showcase your expertise in paid media, experimentation, and data analysis, with specific examples from your previous experience.
- Highlight your ability to work in a fast-paced environment and prioritize multiple projects simultaneously, with strong communication and collaboration skills.
- Demonstrate a solid understanding of the latest trends and best practices in paid media and demand generation, with a focus on driving scalable pipeline growth and revenue impact.
- Be ready to discuss your experience with A/B testing, experimentation, and data analysis, and how you have applied these skills in previous roles.
- Consider creating a portfolio that showcases your paid media campaigns and results, with a focus on efficiency, scale, and measurable results.
- Don't be afraid to ask about the company culture, values, and opportunities for growth and development during the interview process.
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