Demand Generation Manager
WFA Digital Insight
As the demand for data-driven insights continues to rise, companies like Imply are at the forefront of innovation. With the demand for skilled demand generation professionals growing by 25% in the past year, this role is an exciting opportunity for those who can drive pipeline growth through strategic campaign execution. Imply's commitment to empowering individuals and organizations with data insights has led to significant growth, and their observability warehouse, Lumi, is revolutionizing the industry. To succeed in this role, candidates will need a strong understanding of the B2B marketing funnel, hands-on experience with marketing automation tools, and the ability to work autonomously in a fast-paced environment. Before applying, candidates should be prepared to showcase their expertise in campaign strategy, data analysis, and collaboration with cross-functional teams.
Job Description
About the Role
The Demand Generation Manager role at Imply is a unique opportunity for a skilled marketing professional to drive pipeline growth through strategic campaign execution. As a key member of the marketing team, you will own campaign strategy and execution from end to end, working closely with sales, product marketing, and agency partners to develop and optimize programs that drive qualified pipeline.Imply is a fast-growing company that is revolutionizing the way organizations manage and gain insights from their observability and security data. With a strong track record of innovation and a commitment to empowering individuals and organizations with data insights, Imply is an exciting place to work for those who are passionate about data-driven marketing.
As a Demand Generation Manager at Imply, you will be responsible for building and optimizing nurture programs and conversion funnels across the full buyer journey. You will work closely with the sales team to ensure tight campaign-to-follow-up loops and feedback cycles, and will partner with Sales Ops to improve lead scoring, routing, and funnel conversion.
What You Will Do
- Own campaign planning and execution from end to end, including paid, email, content syndication, webinars, and more
- Build and optimize nurture programs and conversion funnels across the full buyer journey
- Track, analyze, and report on campaign performance, translating data into clear recommendations and next steps
- Partner with Sales Ops to improve lead scoring, routing, and funnel conversion
- Work closely with sales to ensure tight campaign-to-follow-up loops and feedback cycles
- Use available tools, including AI, to work efficiently without losing strategic thinking
- Translate product positioning into campaign messaging that resonates with technical and business buyers
- Collaborate on go-to-market assets, such as landing pages, emails, and one-pagers, to support campaign launches
- Conduct market and competitive research to keep campaigns sharp and differentiated
What We Are Looking For
- 5+ years of experience in demand generation or growth marketing at a B2B SaaS company, with a clear track record of pipeline impact
- Hands-on experience with marketing automation and campaign tooling, such as Marketo, Rich, CommonRoom, and Gong
- Strong understanding of the B2B marketing funnel, including ABM principles and lead scoring
- Original thinker who brings their own ideas to campaign strategy, not just executes a playbook
- Comfortable using modern tools, including AI, to improve efficiency while keeping judgment at the center of the work
- Excellent written communication skills, with the ability to write sharp copy and clear performance summaries
- Comfortable working autonomously in a fast-paced environment, with the ability to prioritize and get things done
- Strong collaborator who can work across sales, product, and agency partners without needing a lot of hand-holding
Nice to Have
- Experience in data infrastructure, cloud databases, or developer-focused products
- Experience marketing to technical buyers, such as engineers, data architects, and platform teams
- Experience building or improving marketing workflows that scaled output without scaling headcount
Benefits and Perks
- Medical, Dental, and Vision Benefits, with employee premiums 100% paid by Imply
- Fertility Coverage
- Opportunity to work with a fast-growing and innovative company that is revolutionizing the data insights industry
- Collaborative and dynamic work environment with a team of experienced professionals
- Professional development opportunities, including training and education programs
- Flexible working hours and remote work options
- Access to the latest marketing tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Develop a strong understanding of the B2B marketing funnel and lead scoring principles to stand out in this role
- Showcase your experience with marketing automation tools, such as Marketo, and highlight your ability to work efficiently with AI-powered tools
- Create a portfolio that demonstrates your ability to develop and execute successful campaign strategies, including metrics and results
- Prepare to discuss your experience working with cross-functional teams, including sales and product marketing, and highlight your ability to collaborate and drive results
- Research Imply's products and services, including their observability warehouse, Lumi, to demonstrate your interest in the company and role
- Be prepared to discuss your salary expectations and negotiate based on your experience and qualifications
- Ask questions during the interview process about the company culture, team dynamics, and opportunities for growth and development
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