Demand Generation Manager
WFA Digital Insight
The demand for skilled demand generation managers has surged, with a 25% increase in job postings in the past year. As companies shift their focus to digital marketing, professionals with expertise in GTM, Salesforce, and programmatic advertising are in high demand. Marqeta, a leader in the fintech industry, is seeking a talented Demand Generation Manager to drive pipeline growth and revenue impact. With the freedom to work remotely, this role offers a unique opportunity to join a flexible and innovative team. Before applying, candidates should be prepared to showcase their analytical skills, commercial mindset, and experience in B2B demand generation.
Job Description
About the Role
As a Demand Generation Manager at Marqeta, you will play a critical role in driving the performance of marketing programs for key sales segments. This position sits at the intersection of marketing and sales, ensuring that campaigns, content, and creative assets are not only distributed flawlessly but also drive measurable outcomes. You will own the end-to-end demand strategy for assigned segments, from planning through execution to pipeline impact.The ideal candidate will have a strong analytical mindset, a commercial approach, and a passion for driving revenue growth. You will work closely with sales teams to understand account engagement, follow-up quality, and conversion trends, translating insights into actionable campaign recommendations.
Marqeta is a flexible and innovative company that values collaboration, creativity, and performance. As a Demand Generation Manager, you will be part of a dynamic team that is shaping the future of digital marketing.
What You Will Do
- Drive performance against core demand KPIs: target account engagement, intent progression, and pipeline generation for assigned sales segments
- Drive measurable impact from integrated campaigns, working with content and creative teams to optimize programs for pipeline influence
- Serve as a key partner between sales and marketing functions, using campaign data and field insights to continuously improve programs
- Partner with sales to understand account engagement, follow-up quality, and conversion trends, translating insights into actionable campaign recommendations
- Optimize channels and campaigns across paid media (including Google, LinkedIn, Reddit, programmatic), SEO/AEO programs, and events based on performance data
- Establish and execute a structured testing agenda, learning from results and sharing insights to guide future marketing decisions
- Ensure accurate tracking, attribution, and reporting in partnership with marketing operations
- Monitor and report on segment and campaign performance regularly, using data and sales feedback to improve engagement, conversion, and pipeline impact
- Collaborate with cross-functional teams to develop and execute marketing strategies that drive business growth
- Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve marketing performance
What We Are Looking For
- 5-6 years of experience in B2B demand generation, performance marketing, or growth marketing
- Proven experience owning or influencing pipeline metrics, not just campaign execution
- Strong analytical skills with the ability to connect campaign performance to funnel and revenue outcomes
- Experience partnering closely with sales teams and incorporating field feedback into marketing decisions
- Strong commercial mindset with an understanding of how marketing influences deal progression and revenue outcomes
- Proficiency in Salesforce and Marketo (or similar platforms)
- Experience in fintech, payments, embedded finance, or financial services preferred
- Experience with GTM automation and AI marketing technologies preferred
- Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks
- Excellent communication and collaboration skills, with the ability to work with cross-functional teams
Nice to Have
- Experience with data visualization tools such as Tableau or Power BI
- Knowledge of programming languages such as Python or R
- Experience with marketing automation platforms such as Pardot or HubSpot
- Certification in marketing or a related field, such as Google Analytics or HubSpot Inbound Marketing
Benefits and Perks
- Competitive salary and benefits package
- Flexible working hours and remote work options
- Opportunities for professional growth and development
- Access to cutting-edge marketing technologies and tools
- Collaborative and dynamic work environment
- Recognition and rewards for outstanding performance
- Comprehensive health insurance and wellness programs
- Generous paid time off and holiday policy
How to Stand Out
- Develop a strong understanding of GTM, Salesforce, and programmatic advertising to stand out in the application process.
- Showcase your analytical skills by providing specific examples of how you have driven pipeline growth and revenue impact in previous roles.
- Highlight your experience in B2B demand generation, performance marketing, or growth marketing to demonstrate your expertise.
- Be prepared to discuss your experience with data visualization tools, programming languages, and marketing automation platforms.
- Research Marqeta's products and services to understand the company's mission and values, and be prepared to explain how your skills and experience align with the company's goals.
- Prepare to discuss your experience with cross-functional teams and how you have incorporated field feedback into marketing decisions.
- Be ready to provide examples of your ability to operate in ambiguity and build programs from scratch without fully defined playbooks.
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