Demand Generation Manager

About the Role

As a key member of the team, the Demand Generation Manager will work closely with various stakeholders, including sales, product marketing, and revenue operations, to ensure alignment and maximize impact. The role is ideal for a professional who is energized by building pipeline, creating market momentum, and seeing their work directly translate into revenue growth.

Given the nature of the role and the company's commitment to innovation and customer satisfaction, the ideal candidate will be someone who embodies MoxiWorks' core values: customer-first, innovative, passionate, sense of urgency, accountable & reliable, and relentless execution.

What You Will Do

• Develop and execute the demand generation strategy for Australia and New Zealand, focusing on creating awareness, engagement, qualified pipeline, and revenue.
• Build and scale multi-channel campaigns, utilizing platforms like LinkedIn and paid media, as well as webinars, nurture programs, content syndication, account-based marketing, and events.
• Partner directly with the ANZ sales team to align on pipeline goals, optimize lead flow, and ensure marketing programs are driving measurable business outcomes.
• Lead field marketing and events, partnering with the Events team to create experiences that generate meaningful connections and pipeline.
• Influence go-to-market strategy, working closely with Product Marketing, Content Marketing, Revenue Operations, and Sales leadership.
• Own the numbers, with clear visibility into campaign performance and pipeline contribution, using data and insights to continuously optimize programs and improve results.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
• Stay updated on the latest trends and technologies in demand generation, applying this knowledge to continuously improve strategies and tactics.
• Manage and analyze campaign metrics, providing actionable insights to stakeholders.
• Develop and maintain a thorough understanding of the real estate market in Australia and New Zealand, including competitors, trends, and customer needs.

What We Are Looking For

• Proven experience in demand generation, preferably in the real estate or technology sector.
• Strong expertise in HubSpot and Salesforce, with the ability to leverage these tools to drive pipeline growth.
• Excellent strategic thinking and problem-solving skills, with a data-driven approach to decision-making.
• Experience in building and executing multi-channel campaigns that drive measurable results.
• Strong collaboration and communication skills, with the ability to work closely with sales teams and other stakeholders.
• A deep understanding of the real estate market, particularly in Australia and New Zealand.
• Ability to work in a fast-paced environment, prioritizing tasks and managing multiple projects simultaneously.
• Strong analytical skills, with the ability to interpret campaign metrics and provide actionable insights.
• Experience with marketing automation and AI-powered sales tools is highly desirable.

Nice to Have

• Experience in the ANZ market, with a strong network of contacts in the real estate industry.
• Certification in HubSpot or Salesforce, demonstrating advanced knowledge of these platforms.
• Experience with content syndication, account-based marketing, and event marketing.
• Knowledge of SEO principles and how they apply to demand generation strategies.

Benefits and Perks

• Competitive compensation package, reflective of the candidate's experience and qualifications.
• Opportunity to work with a pioneering real estate AI marketing platform, at the forefront of industry innovation.
• Collaborative and dynamic work environment, with a team of innovators and professionals who are passionate about their work.
• Flexible working arrangements, including remote work options, to support work-life balance.
• Professional development opportunities, including training and certification programs, to support career growth.
• Access to the latest technologies and tools, to enable the delivery of high-quality results.
• A culture that values customer satisfaction, innovation, and relentless execution, providing a fulfilling and challenging work environment.

• Ensure you have a deep understanding of the real estate market, particularly in Australia and New Zealand, and be prepared to discuss how you can leverage this knowledge to drive pipeline growth.
• Highlight your experience with HubSpot and Salesforce, providing specific examples of how you have used these tools to achieve campaign goals.
• Showcase your ability to think strategically and execute tactically, with a focus on data-driven decision-making.
• Be prepared to discuss your experience with marketing automation and AI-powered sales tools, and how you see these technologies evolving in the future.
• Consider creating a portfolio that demonstrates your demand generation capabilities, including campaign metrics and testimonials from previous roles.
• During salary negotiations, be prepared to discuss your expectations based on industry standards and your unique skill set, ensuring that your compensation reflects your value to the organization.
• When researching the company, look for signs of a positive and innovative culture, such as employee testimonials and reviews, to ensure that the role aligns with your personal and professional goals.