Demand Generation Manager (Remote US)

About the Role

In this role, you will be working closely with a team of experienced marketers to develop and implement comprehensive marketing strategies that drive client results. Your day-to-day responsibilities will include managing client relationships, developing and executing marketing campaigns, and analyzing data to optimize campaign performance. You will also be responsible for staying up-to-date on the latest industry trends and best practices, and applying that knowledge to drive innovation and improvement in our marketing efforts.

Directive is a leading B2B marketing agency that is dedicated to helping its clients achieve real results. With a focus on performance, communications, and commerce, Directive is well-positioned to help its clients succeed in a rapidly changing marketing landscape. As a Demand Generation Manager at Directive, you will be part of a team that is passionate about delivering exceptional results and making a meaningful impact in the world of digital marketing.

What You Will Do

• Develop and execute comprehensive marketing strategies that drive client results
• Manage client relationships and communicate effectively with clients to understand their needs and goals
• Analyze data to optimize campaign performance and drive continuous improvement
• Stay up-to-date on the latest industry trends and best practices, and apply that knowledge to drive innovation and improvement in our marketing efforts
• Collaborate with cross-functional teams to develop and implement marketing campaigns
• Develop and manage budgets, and ensure that marketing efforts are aligned with client goals and objectives
• Identify and capitalize on new business opportunities, and develop strategies to pursue those opportunities
• Build and maintain relationships with key stakeholders, including clients, vendors, and partners
• Develop and deliver regular progress reports, and provide strategic recommendations to clients

What We Are Looking For

• 2+ years of experience in agency-side marketing, with a focus on performance marketing
• Proven track record of success in developing and executing marketing campaigns that drive real results
• Strong technical knowledge of paid media, SEO, and CRO, with the ability to apply that knowledge to drive innovation and improvement in our marketing efforts
• Excellent project management and communication skills, with the ability to manage multiple projects and priorities simultaneously
• Strong analytical and problem-solving skills, with the ability to analyze data and develop strategic recommendations
• Ability to work effectively in a team environment, and to collaborate with cross-functional teams to achieve shared goals and objectives
• Strong understanding of the latest industry trends and best practices, with the ability to apply that knowledge to drive innovation and improvement in our marketing efforts
• Experience working with a range of marketing tools and technologies, including marketing automation platforms, CRM systems, and data analytics tools

Nice to Have

• Experience working in the SaaS marketplace, with a strong understanding of the unique challenges and opportunities of marketing in that space
• Familiarity with Directive's methodology, DiscoverabilityOS, and the ability to apply that knowledge to drive innovation and improvement in our marketing efforts
• Experience working with a range of clients, including small businesses and large enterprises
• Strong understanding of the importance of data-driven decision making, and the ability to apply data and analytics to drive marketing strategy and tactics

Benefits and Perks

• Competitive salary and benefits package, with a range of perks and benefits that are designed to support the well-being and success of our employees
• Opportunity to work with a range of exciting and innovative clients, and to develop and execute comprehensive marketing strategies that drive real results
• Collaborative and dynamic work environment, with a team of experienced and motivated marketers who are passionate about delivering exceptional results
• Professional development opportunities, including training and education programs, and the opportunity to attend industry conferences and events
• Flexible work arrangements, including the ability to work remotely and to set your own schedule
• Access to the latest marketing tools and technologies, including marketing automation platforms, CRM systems, and data analytics tools
• Opportunity to work with a range of stakeholders, including clients, vendors, and partners, and to build and maintain relationships that drive business results

• Develop a strong portfolio of your work, including case studies and examples of successful marketing campaigns that you have developed and executed.
• Stay up-to-date on the latest industry trends and best practices, and be prepared to apply that knowledge to drive innovation and improvement in our marketing efforts.
• Be prepared to provide specific examples of your experience and skills, and to explain how you have applied those skills to drive real results in your previous roles.
• Research Directive and its methodology, DiscoverabilityOS, and be prepared to discuss how you can apply that knowledge to drive innovation and improvement in our marketing efforts.
• Be prepared to discuss your experience working with a range of marketing tools and technologies, including marketing automation platforms, CRM systems, and data analytics tools.
• Highlight your ability to work effectively in a team environment, and to collaborate with cross-functional teams to achieve shared goals and objectives.
• Be prepared to discuss your experience working with data and analytics, and how you have applied that knowledge to drive marketing strategy and tactics.