Demand Generation Marketing Intern (Remote Canada)

## About the Role Directive, a leading B2B marketing agency, is seeking a motivated and detail-oriented Demand Generation Marketing Intern to join their team. As an intern, you will have the opportunity to work on various aspects of demand generation, from crafting targeted messaging to analyzing campaign performance. This role is ideal for a junior or senior pursuing a degree in Marketing or a related field who is eager to learn and grow in a fast-paced agency environment.

The successful candidate will be part of a dynamic team that values creativity, experimentation, and data-driven decision-making. You will work closely with the marketing team to align demand generation efforts with content strategy, major campaigns, and broader brand goals. With a focus on performance and results, this role is perfect for someone who is passionate about understanding how marketing drives business growth.

Directive operates through three divisions: Performance, Communications, and Commerce, all of which are connected by their methodology, DiscoverabilityOS. This system ensures that brand and demand are aligned to guide the ideal customer profile across every decision point. As an intern, you will have the chance to learn from experienced professionals and contribute to campaigns that make a real impact.

## What You Will Do - Assist in drafting and refining targeted messaging for outbound sequences and email nurture campaigns - Contribute to targeted signal campaigns and leverage AI tools for tasks such as optimizing audience segmentation and improving outreach effectiveness - Gain hands-on experience in measuring campaign attribution to accurately connect marketing activity to pipeline and revenue - Apply an experiment-driven mindset by assisting with A/B testing campaign elements and iterating based on performance data - Collaborate closely with the marketing team to align demand gen efforts with content strategy, major campaigns, and broader brand goals - Occasionally support related marketing functions, such as content promotion or website updates, to expand your full-funnel marketing experience - Actively engage with the community by responding to comments, participating in trending conversations, and showing up authentically across platforms - Strengthen your marketing foundation by learning to navigate the tech stack for basic troubleshooting and reporting needs

## What We Are Looking For - Currently a junior or senior pursuing a degree in Marketing or a related field - Strong analytical abilities and a data-first mindset, with a keen interest in performance metrics - A deep curiosity for connecting marketing efforts to measurable business outcomes - Excellent communication and collaboration skills - Ability to work independently and as part of a team - Strong eye for detail and ability to prioritize tasks effectively - Familiarity with marketing automation platforms and CRM systems - Basic understanding of HTML and CSS

## Nice to Have - Experience with AI-powered marketing tools - Knowledge of SEO principles and practices - Familiarity with social media advertising platforms - Certification in Google Analytics or equivalent

## Benefits and Perks - Competitive hourly rate - Opportunity to work with a leading B2B marketing agency - Collaborative and dynamic work environment - Professional development and growth opportunities - Flexible remote work arrangement - Access to the latest marketing tools and technologies - Recognition and reward for outstanding performance

- Develop a strong understanding of marketing automation platforms and CRM systems to stand out as a candidate.

• Showcase your analytical skills by creating a portfolio that highlights your ability to connect marketing efforts to measurable business outcomes.
• Be prepared to discuss your experience with AI-powered marketing tools and how you have applied them in previous roles.
• Highlight your ability to work independently and as part of a team, as well as your excellent communication and collaboration skills.
• When negotiating salary, consider the value of the experience and skills you will gain in this role, as well as the competitive hourly rate offered.
• Be aware of the company culture and values, and be prepared to discuss how you align with them.