Demand Generation Marketing Intern (Remote US)
WFA Digital Insight
The demand for skilled marketing professionals in the remote job market continues to grow, with a notable 25% increase in demand for digital marketing specialists in the past year. Directive, a leading B2B marketing agency, is at the forefront of this trend. With a strong focus on performance metrics and bold marketing strategies, this company stands out for its commitment to driving real business impact. As a marketer, being able to connect the dots between marketing efforts and measurable business outcomes is crucial, and Directive's approach is particularly noteworthy. Before applying, candidates should be prepared to showcase their analytical mindset, passion for marketing, and ability to thrive in a fast-paced environment.
Job Description
About the Role
The Demand Generation Marketing Intern role at Directive is a unique opportunity to join a high-performing agency and gain hands-on experience in the core pillars of demand generation. As a part-time intern, you will work closely with the internal marketing team to contribute to the full-funnel process, from crafting targeted messaging to assisting with campaign deployment. This role is perfect for a junior or senior student studying marketing or a related field, who is eager to learn and grow in a fast-paced agency setting.Directive's approach to marketing is centered around its methodology, DiscoverabilityOS, which aligns brand and demand to guide the ideal customer profile to choose the brand across every decision point. The company's focus on performance metrics, bold marketing strategies, and real business outcomes makes it an exciting place to work and learn.
As a marketing intern at Directive, you will be part of a dynamic team that values innovation, creativity, and experimentation. You will have the opportunity to work on a variety of projects, from drafting targeted messaging to analyzing campaign attribution, and contributing to the development of demand generation strategies.
What You Will Do
- Help draft and refine targeted messaging and compelling copy for use in outbound sequences and email nurture campaigns
- Contribute to targeted signal campaigns and leverage AI tools for tasks such as optimizing audience segmentation and improving outreach effectiveness
- Gain hands-on experience in measuring campaign attribution to accurately connect marketing activity to pipeline and revenue
- Apply an experiment-driven mindset by assisting with A/B testing campaign elements and iterating based on performance data
- Collaborate closely with the marketing team to align demand gen efforts with content strategy, major campaigns, and broader brand goals
- Occasionally support related marketing functions, such as content promotion or website updates, to expand your full-funnel marketing experience
- Actively engage with the community by responding to comments, participating in trending conversations, and showing up authentically across platforms
- Strengthen your marketing foundation by learning to navigate the tech stack for basic troubleshooting and reporting needs
- See firsthand how demand generation strategies drive real business impact within a fast-moving B2B marketing agency
What We Are Looking For
- Currently a junior or senior pursuing a degree in Marketing or a related field
- Strong analytical abilities and a data-first mindset, with a keen interest in performance metrics
- A strong eye for detail and an ability to work in a fast-paced environment
- Excellent communication and collaboration skills
- Ability to work independently and as part of a team
- Familiarity with marketing tools and technologies, such as email marketing software and CRM systems
- Basic understanding of marketing principles and practices
- A passion for learning and growing in a marketing role
Nice to Have
- Experience with AI tools and technologies
- Familiarity with A/B testing and experimentation methodologies
- Basic understanding of data analysis and interpretation
- Experience with content creation and writing
- Familiarity with social media platforms and marketing strategies
Benefits and Perks
- Competitive hourly rate of $20 per hour
- Opportunity to work with a leading B2B marketing agency
- Gain hands-on experience in demand generation and performance marketing
- Collaborative and dynamic work environment
- Flexible remote work arrangement
- Professional development opportunities
- Access to cutting-edge marketing tools and technologies
- Recognition and rewards for outstanding performance
- Opportunity to build a professional network in the marketing industry
How to Stand Out
- Be prepared to showcase your analytical skills and passion for marketing, highlighting any relevant experience or projects you have worked on.
- Familiarize yourself with Directive's methodology, DiscoverabilityOS, and be ready to discuss how you can contribute to the company's focus on performance metrics and bold marketing strategies.
- Develop a strong understanding of the marketing pillars, including demand generation, and be prepared to discuss your ideas and approaches.
- Create a portfolio that showcases your marketing skills, including any writing samples, campaign examples, or data analysis projects.
- Be prepared to discuss your experience with marketing tools and technologies, and highlight any certifications or training you have received.
- Research the company culture and values, and be prepared to discuss how you align with Directive's mission and approach to marketing.
- Practice your communication and collaboration skills, as you will be working closely with the marketing team and contributing to a variety of projects.
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