Developer Marketing Lead, APAC
WFA Digital Insight
The demand for skilled developer marketing professionals has seen a significant surge, with a 27% increase in job postings over the past year. In the APAC region, this role is particularly crucial, given the exponential growth of the tech industry. OpenAI's commitment to AI research and deployment offers a unique opportunity for marketers to make a real impact. With the rise of remote work, candidates need to possess strong digital skills and the ability to work across strategic planning and hands-on execution. Before applying, candidates should be aware of the company's emphasis on diversity, equity, and inclusion, as well as its mission to ensure AI benefits all of humanity.
Job Description
About the Role
The Developer Marketing Lead, APAC will play a pivotal role in building OpenAI's regional strategy for developer audiences across Asia-Pacific. This senior role requires a marketer who understands technical audiences and can translate global developer priorities into regionally effective programs. The ideal candidate will have a strong background in developer marketing, with the ability to partner closely with various stakeholders, including Developer Relations, Product Marketing, Product, Growth, Startups, Partnerships, Content, Events, and regional marketing teams.The role will prioritize developers while supporting startup marketing where builder and founder ecosystems naturally overlap. This includes technical founders, startup builders, founder-developer communities, startup ecosystem moments, and programs that help high-potential startups discover and build on OpenAI. The team is looking for someone who can bring APAC developer insight, market nuance, and ecosystem opportunities into global planning.
What You Will Do
- Lead APAC developer marketing strategy across priority markets, audiences, channels, and product moments.
- Build programs that improve developer awareness, education, product understanding, adoption, and advocacy.
- Translate global developer launches and narratives into regionally resonant activation plans.
- Partner with Developer Relations and technical stakeholders to ensure programs are credible, useful, and grounded in builder needs.
- Develop repeatable regional plays across content, technical education, developer events, hackathons, builder workshops, community moments, ecosystem partnerships, and builder stories.
- Support startup marketing initiatives where startup and developer audiences overlap.
- Establish clear operating rhythms, prioritization, measurement, and feedback loops with global and regional partners.
- Bring APAC developer insight, market nuance, and ecosystem opportunities into global planning.
- Collaborate with regional marketing teams to ensure alignment and effective execution of regional strategies.
- Provide regular progress updates and insights to stakeholders.
What We Are Looking For
- 10+ years of experience in developer marketing, technical marketing, product marketing for developer products, community-led technology marketing, or integrated marketing for technical platforms.
- Proven track record building credible marketing programs for developer audiences.
- Experience leading regional or multi-market programs across launches, education, content, events, community, and ecosystem channels.
- Strong cross-functional experience with Developer Relations, Product, Product Marketing, Growth, Startups, Partnerships, and regional marketing stakeholders.
- Ability to work across strategic planning and hands-on execution in fast-moving, ambiguous environments.
- Strong communication, prioritization, and stakeholder management skills.
- Clear understanding of how developer trust, technical usefulness, and product adoption connect.
- Experience working with AI, APIs, developer platforms, cloud tooling, or applied AI ecosystems is a plus.
Nice to Have
- Familiarity with APAC developer communities, technical events, startup ecosystems, accelerators, investors, and founder-builder channels.
- Experience working across developer and startup audience overlap, including builder programs, founder storytelling, or startup ecosystem activations.
- Knowledge of regional market trends and preferences.
Benefits and Perks
- Competitive salary and benefits package.
- Opportunity to work with a leading AI research and deployment company.
- Collaborative and dynamic work environment.
- Professional development opportunities.
- Flexible working hours and remote work arrangements.
- Access to cutting-edge technologies and tools.
- Comprehensive health insurance and wellness programs.
How to Stand Out
- Ensure your portfolio showcases your experience in developer marketing, highlighting successful programs and campaigns that demonstrate your ability to engage technical audiences.
- Develop a strong understanding of OpenAI's products and services, as well as the company's mission and values.
- Be prepared to discuss your experience working with cross-functional teams, including Developer Relations, Product, and regional marketing stakeholders.
- Familiarize yourself with the APAC region's developer communities, technical events, and startup ecosystems.
- Highlight your ability to work in fast-moving, ambiguous environments, and provide examples of how you have adapted to changing priorities and stakeholders.
- Prepare to discuss your experience with AI, APIs, developer platforms, cloud tooling, or applied AI ecosystems, and how you can apply this knowledge to the role.
- Research the company's culture and values, and be prepared to discuss how you can contribute to a diverse and inclusive work environment.
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