Developer Marketing Lead

Elevenlabs·Remote
Marketing
ExcelGoogle Sheets

WFA Digital Insight

As the demand for AI-driven solutions grows, companies like Elevenlabs are revolutionizing the tech landscape. With a 34% increase in AI adoption in 2025, the need for skilled developer marketing leads has never been higher. Elevenlabs, valued at

1B, is at the forefront of this movement. This role stands out for its unique blend of product marketing and growth marketing, focused on developers. Before applying, candidates should be aware of the company's high-velocity culture and the importance of AI-driven strategies.

Job Description

About the Role

The Developer Marketing Lead role at Elevenlabs is a unique opportunity to leverage AI and growth marketing to attract qualified developers and drive self-serve revenue. As a key member of the team, you will own the strategy, budget, and narrative that resonates with developers and fuels the company's growth. You will work closely with cross-functional teams to scale what works and continuously improve developer landing experiences.

The role entails a deep understanding of developers, their needs, and preferences. You will craft crisp developer messaging, orchestrate launches, and spin up and test new growth channels. Your north star is developer sign-ups, and you will be responsible for positioning Elevenlabs as the default audio AI platform for builders.

Elevenlabs is a fast-growing company with a global team, and this role offers the opportunity to work with a dynamic and talented team. The company prioritizes excellence everywhere and uses AI to move faster with higher-quality results.

What You Will Do

  • Develop and execute a comprehensive marketing strategy to attract qualified developers
  • Own the narrative and messaging that resonates with developers
  • Craft and refine developer marketing materials, including landing pages and campaigns
  • Orchestrate launches and spin up and test new growth channels
  • Collaborate with cross-functional teams, including paid, SEO, and comms/PR
  • Continuously improve developer landing experiences with a disciplined test cadence
  • Analyze and report on key metrics, including developer sign-ups and revenue growth
  • Work with the team to scale what works and expand the company's reach
  • Stay up-to-date with industry trends and emerging technologies

What We Are Looking For

  • 5+ years of experience in growth marketing or a related field
  • Deep understanding of developers and their needs
  • Analytical skills, including experience with Google Sheets and/or SQL
  • Strong copywriting and communication skills
  • Experience in multiple channels, including paid, SEO, and comms/PR
  • Ability to work in a fast-paced environment and prioritize tasks effectively
  • Strong understanding of AI and its applications
  • Experience working with cross-functional teams

Nice to Have

  • Experience with developer marketing and AI-driven solutions
  • Knowledge of programming languages, including Python or JavaScript
  • Familiarity with Agile development methodologies
  • Experience with data-driven decision making

Benefits and Perks

  • Opportunity to work with a talented and dynamic team
  • Competitive compensation and benefits package
  • Annual discretionary stipend for professional development
  • Annual discretionary stipend for social travel
  • Co-working stipend for remote workers
  • Access to cutting-edge technologies and tools
  • Opportunity to work on high-impact projects and drive real change
  • Flexible working hours and remote work options
  • Comprehensive health and wellness package

How to Stand Out

  • Make sure to highlight your experience with growth marketing and developer-centric strategies in your application.
  • Showcasing a portfolio of successful marketing campaigns and/or developer-focused projects can help you stand out.
  • Be prepared to discuss your understanding of AI and its applications in the developer marketing space.
  • Familiarize yourself with Elevenlabs' products and services, including ElevenAgents, ElevenCreative, and ElevenAPI.
  • Be ready to provide specific examples of your analytical skills, including experience with Google Sheets and/or SQL.
  • Don't be afraid to ask questions about the company culture and team dynamics during the interview process.

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