Developer Marketing Lead, India
WFA Digital Insight
The demand for skilled developer marketers has seen a significant rise, with a 25% increase in job postings over the last year. As companies like OpenAI continue to push the boundaries of AI capabilities, the need for professionals who can effectively market to developer audiences has never been more pressing. With its commitment to diversity and inclusion, OpenAI stands out as an employer of choice. Before applying, candidates should be aware of the importance of balancing technical expertise with credible storytelling and community engagement.
Job Description
About the Role
The role of a Developer Marketing Lead at OpenAI is a senior position that requires a deep understanding of technical audiences and the ability to translate global developer priorities into India-relevant programs. As a key member of the team, you will be responsible for building and executing the India strategy for developer audiences, with a focus on earning builder trust through useful education, credible storytelling, and strong launches. Your expertise in digital skills and experience in remote work will be essential in navigating the complexities of this role.The success of OpenAI's mission to ensure that artificial general intelligence benefits all of humanity depends on a team that represents a diversity of perspectives, voices, and experiences. As a Developer Marketing Lead, you will play a critical role in this mission by prioritizing developers and supporting startup marketing initiatives where builder and founder ecosystems naturally overlap.
Your day-to-day responsibilities will involve collaborating closely with cross-functional teams, including Developer Relations, Product Marketing, Product, Growth, Startups, Partnerships, Content, Events, and India/APAC marketing stakeholders. Your ability to work across strategic planning and hands-on execution in fast-moving, ambiguous environments will be crucial to the success of this role.
What You Will Do
- Lead the development and execution of India developer marketing strategy across priority audiences, channels, communities, cities, and product moments
- Build and activate programs that improve developer awareness, education, product understanding, adoption, and advocacy
- Translate global developer launches and narratives into India-relevant activation plans
- Partner with Developer Relations and technical stakeholders to ensure programs are credible, useful, and grounded in builder needs
- Develop repeatable India plays across content, technical education, developer events, hackathons, builder workshops, community moments, ecosystem partnerships, and builder stories
- Support startup marketing initiatives where startup and developer audiences overlap, including technical founders, startup builders, startup ecosystem moments, founder-led proof points, and programs that create adoption with early-stage builders
- Establish clear operating rhythms, prioritization, measurement, and feedback loops with global, India, and APAC partners
- Bring India developer insight, market nuance, and ecosystem opportunities into global planning
What We Are Looking For
- 10+ years of experience in developer marketing, technical marketing, product marketing for developer products, community-led technology marketing, or integrated marketing for technical platforms
- Proven track record of building credible marketing programs for developer audiences
- Experience leading India-market or multi-city programs across launches, education, content, events, community, and ecosystem channels
- Strong cross-functional experience with Developer Relations, Product, Product Marketing, Growth, Startups, Partnerships, and India/APAC marketing stakeholders
- Ability to work across strategic planning and hands-on execution in fast-moving, ambiguous environments
- Strong communication, prioritization, and stakeholder management skills
- Clear understanding of how developer trust, technical usefulness, and product adoption connect
Nice to Have
- Experience with AI, APIs, developer platforms, cloud tooling, or applied AI ecosystems
- Familiarity with India developer communities, technical events, startup ecosystems, accelerators, investors, and founder-builder channels
- Experience working across developer and startup audience overlap, including builder programs, founder storytelling, or startup ecosystem activations
Benefits and Perks
- Opportunity to work with a leading AI research and deployment company
- Collaborative and dynamic work environment
- Professional development opportunities
- Flexible remote work arrangements
- Access to cutting-edge technologies and tools
- Competitive compensation package
- Health and wellness programs
- Generous paid time off policy
How to Stand Out
- Develop a strong portfolio that showcases your experience in developer marketing, highlighting successful campaigns and programs that demonstrate your understanding of technical audiences.
- Familiarize yourself with OpenAI's products and mission, and be prepared to discuss how your skills and experience align with the company's goals.
- Practice your storytelling skills, as the ability to craft compelling narratives that resonate with developer audiences is crucial for this role.
- Be prepared to provide specific examples of how you have measured the success of your marketing programs and adjusted your strategies accordingly.
- Research the current trends and developments in the field of AI and developer marketing, and be ready to discuss your thoughts on how these trends may impact the role and the company.
- Consider reaching out to current or former employees of OpenAI to gain insight into the company culture and the responsibilities of the position.
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