Developer Marketing

About the Role

As a remote-first company, Linear values deep focus and asynchronous collaboration, with intentional moments to connect in person. This role is open to candidates based in Europe, offering the flexibility to work from anywhere within the region. The team at Linear is known for its relentless focus, fast execution, and a deep care for software craftsmanship, making it an exciting environment for someone who is passionate about technology and marketing.

Linear's growth has been remarkable, with over 25,000 companies, including OpenAI, Coinbase, and Ramp, already leveraging its platform. The company is now poised to expand its product offerings, and this role will play a crucial part in that journey. By demonstrating what's possible with Linear's AI agent and new modalities, the Developer Marketing specialist will help close the gap between the company's capabilities and the public's understanding of them.

What You Will Do

• Deeply understand Linear's product, especially its AI agent and newer capabilities, to continuously discover productive, real-world use cases.
• Create content that demonstrates these use cases, whether through short-form social media, blog posts, video walkthroughs, or live demos.
• Build relationships with engineering and product-focused creators to collaborate on content that feels authentic.
• Work with the video team to produce technical product content that comes across with genuine depth.
• Partner with support, sales, and product teams on developer-facing documentation and educational content.
• Stay updated on industry conversations and ensure Linear has a voice in relevant discussions.
• Develop and execute a content strategy that showcases Linear's unique value proposition.
• Collaborate with the marketing team to align content efforts with broader marketing goals.
• Analyze feedback and metrics to refine content approach and improve engagement.

What We Are Looking For

• Technical expertise: You should understand code and how software gets built, with the ability to talk about it credibly.
• Deep product intuition: The ability to pick up a tool and explore its possibilities, thinking in workflows and use cases rather than just features.
• Comfort on camera and on stage: You should be able to demo a product, record a walkthrough, or speak at a conference without it feeling forced.
• Twitter/X savvy: Knowing how to use the platform effectively and participate in relevant conversations with credibility.
• Curiosity and self-direction: Already finding the next interesting thing to talk about and following the right people.
• Ability to create video content end-to-end: Scripting, recording, and editing without needing to hand it off.
• Experience in marketing or a related field, preferably in a technical or product-focused role.
• Strong communication and storytelling skills.

Nice to Have

• Experience with AI or machine learning technologies.
• Knowledge of software development methodologies and tools.
• A personal blog or social media presence that demonstrates your ability to communicate technical ideas to a broader audience.
• Experience working in a remote team environment and asynchronously collaborating with colleagues.

Benefits and Perks

• Competitive salary and equity package.
• Employee-friendly equity terms, including early exercise options and extended exercise windows.
• Daily meal and coffee stipend for every workday.
• Paid co-working space or desk.
• Health coverage based on country requirements.
• 5 weeks of paid vacation, plus local statutory holidays.
• Opportunity to work with a cutting-edge product and contribute to its growth and development.
• Flexible and remote work arrangement, with the option for occasional travel and team off-sites.

• Highlight your technical skills: Showcase your understanding of software development and AI technologies in your application and during interviews.
• Prepare a portfolio: Gather examples of content you've created that demonstrates technical concepts or products, and be ready to discuss your approach and strategy.
• Research Linear's product: Understand Linear's AI agent and its capabilities to discuss potential use cases and how you would approach marketing them.
• Practice your on-camera presence: Since comfort on camera is a requirement, practice recording yourself explaining technical concepts or demoing products.
• Be ready to talk about your self-directed learning: Share how you stay updated with the latest in AI, marketing, and product development, and how you apply that knowledge.