Digital Account Manager
WFA Digital Insight
The demand for skilled digital account managers has grown significantly, with a 25% increase in job openings over the past year. As companiesshift their focus to digital marketing, the need for professionals who can effectively manage client relationships and programmatic campaigns has become crucial. Connoisseur Media, a leading player in the radio and digital media industry, is seeking a talented Digital Account Manager to join their team. With a strong foundation in programmatic marketing and a passion for delivering exceptional client experiences, this role is ideal for those looking to take their career to the next level. Before applying, candidates should be prepared to showcase their expertise in digital marketing, as well as their ability to build and maintain strong client relationships.
Job Description
About the Role
The Digital Account Manager role at Connoisseur Media is a remote, full-time position that requires a highly skilled and experienced professional to manage a portfolio of digital clients. As the main point of contact for assigned clients, the successful candidate will be responsible for providing a superior client experience, leading marketing campaigns from idea stage to execution, and working closely with sales and other departments to drive client success.The ideal candidate will have a strong background in digital marketing, with a focus on programmatic marketing, and will be able to demonstrate a deep understanding of client needs and goals. The ability to think strategically, communicate effectively, and work proactively will be essential in this role.
As a key member of the Connoisseur Media team, the Digital Account Manager will be expected to stay up-to-date with the latest trends and developments in the digital marketing industry, and to continuously seek out new and innovative ways to drive client growth and success.
What You Will Do
- Manage a portfolio of digital clients, providing exceptional customer service and support
- Develop and execute comprehensive digital marketing strategies, including programmatic campaigns
- Conduct regular client meetings and calls to discuss campaign performance, goals, and objectives
- Collaborate with sales and other departments to drive client success and growth
- Analyze campaign data and provide actionable insights and recommendations to clients
- Stay up-to-date with the latest trends and developments in the digital marketing industry
- Identify new business opportunities and develop strategic plans to pursue them
- Build and maintain strong relationships with clients, vendors, and internal stakeholders
- Develop and manage client budgets, ensuring timely and accurate billing and invoicing
- Provide regular reporting and analysis to clients, including campaign performance and ROI
What We Are Looking For
- 5+ years of experience in a client-facing role, preferably in digital marketing
- 2-3 years of experience in programmatic marketing or a related field
- Strong knowledge of SEM, SEO, social media, and web design
- Experience working with sales teams and driving client growth and success
- Excellent communication, presentation, and interpersonal skills
- Strong analytical and problem-solving skills, with the ability to analyze data and provide actionable insights
- Ability to work independently and as part of a team, with a strong focus on collaboration and communication
- Strong organizational and time management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
- Experience with digital marketing tools and platforms, including Google Ads and social media management software
Nice to Have
- Experience working in the radio or digital media industry
- Knowledge of marketing automation platforms and CRM systems
- Certification in Google Ads or other digital marketing platforms
- Experience with data analysis and visualization tools, such as Tableau or Power BI
- Knowledge of HTML, CSS, and JavaScript
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading player in the digital media industry
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to the latest digital marketing tools and technologies
- Comprehensive benefits package, including medical, dental, and vision insurance
- 401(k) retirement plan with employer matching
- Paid time off and holidays
- Employee assistance program and wellness initiatives
How to Stand Out
- Develop a strong portfolio that showcases your experience and success in digital marketing, with a focus on programmatic campaigns and client relationships.
- Stay up-to-date with the latest trends and developments in the digital marketing industry, and be prepared to discuss your knowledge and insights during the interview process.
- Highlight your ability to think strategically and communicate effectively, with a focus on building strong client relationships and driving client success.
- Be prepared to provide specific examples of your experience working with sales teams and driving client growth and success.
- Research the company and the role thoroughly, and be prepared to ask informed and insightful questions during the interview process.
- Consider obtaining certifications in Google Ads or other digital marketing platforms to demonstrate your expertise and commitment to the field.
- Be prepared to discuss your experience with data analysis and visualization tools, and how you have used data to drive campaign optimization and improvement.
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