Digital Analytics Engineer (GA4 / GTM)

We Work Remotely·Remote(Anywhere in the World)·Work From Anywhere
Data & Analytics
Google AdsGA4GTM

WFA Digital Insight

As demand for data-driven marketing grows, experts in Google Analytics 4 and Google Tag Manager are in high demand. We Work Remotely's remote Digital Analytics Engineer role stands out for its focus on precision tracking and clean data. With the rise of custom-built platforms, candidates with hands-on experience in GTM and GA4 implementation will have an edge. Before applying, ensure you can communicate complex data insights clearly and work independently.

Job Description

About the Role

We’re seeking a skilled Digital Analytics Engineer to own our tracking setup across a custom-built platform. You will work directly with a custom-coded environment, focusing on precision, clarity, and clean data.

Responsibilities

  • Audit our current tracking setup and identify gaps across the full funnel
  • Configure end-to-end tracking from landing page to key conversions
  • Set up and validate core conversion events for purchases
  • Implement tracking via Google Tag Manager (client-side only)
  • Capture and pass user data securely for Enhanced Conversions
  • Ensure clean data flow between GTM, GA4, and Google Ads
  • QA to ensure trustworthy data

Requirements

  • Proven experience with GTM + GA4 on custom-built websites
  • Strong understanding of the dataLayer and event architecture
  • Hands-on experience with Enhanced Conversions
  • Experience debugging and validating tracking across tools
  • Ability to work independently and communicate clearly

Nice to Have

  • Experience working with marketplaces or two-sided platforms
  • Familiarity with subscription funnels and payment tracking
  • Experience improving attribution accuracy for paid ads

How to Stand Out

  • Ensure your portfolio includes examples of GTM and GA4 implementations on custom-built platforms.
  • Practice explaining complex data insights in simple terms to stand out in interviews.
  • Familiarize yourself with the latest Google Ads features to show your proactivity.
  • Prepare to discuss your experience with Enhanced Conversions and how you've handled debugging tracking issues.
  • Be ready to walk through your process for ensuring clean data flow between different tools.

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