Digital Campaign Manager

About the Role

The role requires a deep understanding of digital marketing principles, including full-funnel architecture, ROI optimization, and sophisticated attribution modeling. The ideal candidate will be able to analyze complex data sets, identify trends and insights, and provide actionable recommendations to stakeholders. With a strong focus on data-driven decision making, this position is perfect for a marketing professional who is passionate about using data to drive business growth.

The Digital Campaign Manager will report to a senior marketing leader and will be responsible for managing a budget and a team of stakeholders to achieve campaign goals.

What You Will Do

• Develop and manage digital campaigns across multiple channels, including social media, search, and display advertising
• Analyze campaign performance data to identify trends, insights, and areas for optimization
• Collaborate with cross-functional teams to build out customer journeys and provide recommendations on content and creative assets
• Design and execute A/B testing frameworks to systematically improve funnel efficiency
• Provide executive-level reporting and insights to stakeholders, including campaign metrics and ROI analysis
• Develop and manage budgets to achieve campaign goals and maximize ROI
• Stay up-to-date with industry trends and best practices in digital marketing, including new technologies and platforms
• Collaborate with the Product Marketing team to develop and execute product launch plans
• Manage and optimize campaign targeting, including audience segmentation and retargeting
• Develop and maintain relationships with key stakeholders, including vendors and partners

What We Are Looking For

• 5+ years of experience in digital marketing, with a focus on campaign management and optimization
• Strong expertise in Google Analytics and GA4, including data analysis and reporting
• Experience with platform-native tools, including Meta, Google, and LinkedIn
• Strong understanding of full-funnel architecture and ROI optimization
• Experience with A/B testing and experimentation, including design and execution of testing frameworks
• Strong analytical and problem-solving skills, with the ability to analyze complex data sets and provide actionable insights
• Excellent communication and collaboration skills, with the ability to work with cross-functional teams and stakeholders
• Strong attention to detail, with the ability to manage multiple campaigns and projects simultaneously
• Bachelor's degree in Marketing, Business, or a related field

Nice to Have

• Experience with Adjust, a mobile marketing analytics platform
• Knowledge of Excel, including data analysis and reporting
• Experience with data visualization tools, including Tableau or Power BI
• Certification in Google Analytics or other digital marketing platforms
• Experience with agile project management methodologies, including Scrum or Kanban

Benefits and Perks

• Competitive salary and bonus structure
• Comprehensive health and wellness plans, including medical, dental, and vision insurance
• 401(k) with company match, including a generous employer contribution
• Generous paid time off policy, including vacation days, sick leave, and holidays
• Flexible work arrangements, including remote work options and flexible hours
• Professional development opportunities, including training and education programs
• Access to cutting-edge technologies and tools, including the latest digital marketing platforms and software
• Collaborative and dynamic work environment, with a team of experienced and passionate marketing professionals
• Opportunities for career growth and advancement, including promotions and new roles within the company

• Develop a strong portfolio that showcases your experience with digital campaign management and optimization, including case studies and metrics that demonstrate your ability to drive ROI and growth.
• Be prepared to talk about your experience with data analysis and reporting, including your ability to analyze complex data sets and provide actionable insights to stakeholders.
• Highlight your understanding of full-funnel architecture and ROI optimization, including your experience with campaign targeting and budget management.
• Showcase your knowledge of industry trends and best practices, including new technologies and platforms, such as Google Analytics and GA4.
• Be prepared to discuss your experience with A/B testing and experimentation, including design and execution of testing frameworks, and how you have used data to inform your marketing strategies.
• Consider earning a certification in Google Analytics or other digital marketing platforms to demonstrate your expertise and commitment to the field.
• Research the company culture and values, and be prepared to talk about how you align with them and how you can contribute to the team's success.