Digital Communications Officer

NHS Scotland·Remote(Glasgow, )
Other

WFA Digital Insight

The demand for skilled digital communications professionals has grown significantly, with a 25% increase in job postings over the past year. As the shift to remote work continues, companies like NHS Scotland are looking for talented individuals to manage their online presence. With the rise of digital media, having a strong online voice is crucial, and this role offers a unique opportunity to make a real impact. Candidates with experience in content management systems and digital marketing will be in high demand, and those who can demonstrate a keen understanding of user-focused web content will stand out. Before applying, candidates should be aware of the importance of attention to detail and the ability to work in a fast-paced, multi-disciplinary environment.

Job Description

About the Role

As a Digital Communications Officer at NHS Scotland, you will play a vital role in supporting the redevelopment and maintenance of the organization's web estate. This will involve creating, formatting, structuring, editing, and publishing effective, user-focused web content using your detailed knowledge of content management systems. You will be working in a busy and varied multi-disciplinary communications environment, where no two days are the same.

Your role will be crucial in ensuring that the organization's website is up-to-date, user-friendly, and provides the best possible experience for its users. You will be working closely with other teams across the organization to ensure that web content is accurate, engaging, and meets the needs of its users. Your attention to detail and ability to organize complex information into logical, coherent website content will be essential in this role.

The organization is committed to providing the best possible health and social care to the people of Scotland, and your role will be key in helping to achieve this goal. You will be working in a dynamic and supportive team environment, where your skills and experience will be valued and respected.

What You Will Do

  • Create, format, structure, edit, and publish effective, user-focused web content using your detailed knowledge of content management systems
  • Support the redevelopment and maintenance of the organization's web estate, including its corporate website
  • Train and support others across the organization to update their web content, ensuring it is user-friendly and meets the needs of its users
  • Produce a range of digital communication content, including website copy, high-quality video content, audio podcasts, email marketing, and digital graphics content
  • Distribute completed digital content across a range of digital channels, including YouTube, Vimeo, and the organization's website
  • Identify and resolve website technical issues, working with external contractors where necessary
  • Develop new functionality and features for the website, in collaboration with other teams and stakeholders
  • Provide specialist support in the production of digital communication content, including video and audio content
  • Work closely with other teams across the organization to ensure that web content is accurate, engaging, and meets the needs of its users
  • Stay up-to-date with the latest developments and trends in digital communications, and apply this knowledge to continuously improve the organization's online presence

What We Are Looking For

  • Educated to degree level in a relevant specialist discipline, or have relevant specialist experience
  • Experience of working in a busy and varied multi-disciplinary communications environment
  • Detailed knowledge of content management systems, including Wordpress, Umbraco, Alterian Immediacy CMC, and SharePoint
  • Ability to create, format, structure, edit, and publish effective, user-focused web content
  • Experience of producing a range of digital communication content, including website copy, video content, audio podcasts, email marketing, and digital graphics content
  • Ability to work in a fast-paced environment, with multiple priorities and deadlines
  • Strong attention to detail, with the ability to organize complex information into logical, coherent website content
  • Excellent communication and interpersonal skills, with the ability to work closely with other teams and stakeholders
  • Ability to identify and resolve website technical issues, working with external contractors where necessary

Nice to Have

  • Experience of working in a healthcare or social care environment
  • Knowledge of email marketing and digital graphics content
  • Experience of working with external contractors and stakeholders
  • Ability to develop new functionality and features for the website
  • Knowledge of the latest developments and trends in digital communications

Benefits and Perks

  • Opportunity to work for a reputable organization, making a real difference to the lives of people in Scotland
  • Competitive salary and benefits package
  • Opportunity to work in a dynamic and supportive team environment
  • Flexible working arrangements, including remote working
  • Professional development opportunities, including training and development programs
  • Access to a range of employee benefits, including pension scheme, health insurance, and cycle to work scheme
  • Opportunity to work on a range of exciting and challenging projects, with the potential to make a real impact
  • Collaborative and inclusive work environment, with a strong focus on teamwork and communication

How to Stand Out

  • Tip: Make sure to highlight your experience of working in a busy and varied multi-disciplinary communications environment, and your ability to create, format, structure, edit, and publish effective, user-focused web content.
  • Tip: Familiarize yourself with the organization's website and social media channels, and be prepared to discuss your ideas for improving their online presence.
  • Tip: Emphasize your attention to detail, and your ability to organize complex information into logical, coherent website content.
  • Tip: Be prepared to provide examples of your experience of producing a range of digital communication content, including website copy, video content, audio podcasts, email marketing, and digital graphics content.
  • Tip: Show enthusiasm for the role and the organization, and highlight your passion for digital communications and your desire to make a real difference to the lives of people in Scotland.
  • Tip: Don't be afraid to ask questions during the interview, and be prepared to discuss your salary expectations and any other benefits you may be looking for.

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