Digital Designer (Remote Canada)

About the Role

The ideal candidate will be a creative, curious, and ambitious designer who is excited to make their mark in performance-driven advertising. You will have the opportunity to work on a wide range of projects, from crafting ad sets and landing pages to producing motion graphics and short-form video cutdowns.

Directive's approach to marketing is unique in that it prioritizes revenue growth over traditional branding goals. As a result, designers at Directive have the opportunity to work on projects that have a direct impact on business outcomes.

What You Will Do

• Craft compelling design assets such as ad sets and landing pages that drive improvement of digital marketing KPIs
• Produce motion graphics and basic short-form video cutdowns optimized for social media advertising
• Edit existing video assets into high-performing ad units tailored to platform specifications and attention spans
• Collaborate with media and content teams to align motion creative with audience insights and campaign goals
• Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms
• Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg
• Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions
• Continuously iterate and refine designs based on feedback, data insights, and testing outcomes
• Manage multiple design projects simultaneously while communicating effectively with project management and internal stakeholders

What We Are Looking For

• 1-3 years of experience in graphic design, with a focus on performance-driven creative and CRO
• 1 year of experience with motion graphics
• Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign
• Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Knowledge of performance marketing metrics like A/B Testing, CRO Analytics, Heatmapping, and experience designing for performance-driven campaigns
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations

Nice to Have

• Experience with Excel and data analysis
• Familiarity with CRO tools such as Optimizely, Unbounce, and/or Crazyegg
• Knowledge of front-end development principles and HTML/CSS

Benefits and Perks

• Competitive salary range based on Directive's compensation practices, job-related skills, and depth of experience
• Opportunity to work with a range of exciting enterprise brands
• Collaborative and dynamic work environment
• Professional development opportunities to stay ahead of industry trends
• Remote work setup with flexible hours
• Access to the latest design and marketing tools and technologies
• Recognition and rewards for outstanding performance and contributions

• Make sure your portfolio showcases your ability to create performance-driven design assets that drive business outcomes.
• Familiarize yourself with Directive's approach to revenue-first marketing and be prepared to discuss how your design skills can contribute to this approach.
• Practice your skills in tools like Adobe Creative Suite, Figma, and CRO tools such as Optimizely and Unbounce.
• Be prepared to walk the interviewer through your design process and how you balance creative vision with data-driven decision making.
• Research the company culture and values to ensure you're a good fit for the team and can thrive in a collaborative and dynamic work environment.
• Prepare to discuss your experience with motion graphics, video editing, and user research, and how these skills can be applied to drive business outcomes.