Digital Designer (Remote Mexico)

About the Role

The role is perfect for someone who is eager to learn, experiment, and showcase their skills in a fast-paced environment. You will have the opportunity to work on a wide range of projects, from designing and implementing A/B tests to creating motion graphics and video cutdowns optimized for social media advertising.

Directive's unique approach to visual systems that drive business outcomes sets it apart from other companies. The company's focus on performance-driven design means that you will be working on projects that have a real impact on business outcomes, making this role perfect for those who want to make a difference.

What You Will Do

• Craft compelling design assets, such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
• Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
• Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans.
• Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.
• Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.
• Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data-driven designs.
• Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg.
• Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
• Continuously iterate and refine designs based on feedback, data insights, and testing outcomes.
• Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders to provide updates on the status of their projects, respond to feedback, and ensure that their needs are being met.

What We Are Looking For

• 1-3 years of experience in graphic design, with a focus on performance-driven creative and CRO.
• 1 year of experience with motion graphics.
• Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.
• Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Knowledge and execution of performance marketing metrics like A/B Testing, CRO Analytics, Heatmapping, and experience designing for performance-driven campaigns.
• Strong design portfolio that showcases your ability to create performance-driven designs.
• Ability to work in an agency environment with exposure to exciting enterprise brands.
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Nice to Have

• Experience with Excel and data analysis.
• Knowledge of HTML, CSS, and JavaScript.
• Experience with project management tools such as Asana, Trello, or Jira.
• Certification in design or a related field.

Benefits and Perks

• Competitive salary.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle.
• 100% employer-paid plan for you and a 50% employer contribution for your dependents.
• Flexible working hours and remote work options.
• Opportunities for professional growth and development.
• Access to the latest design tools and technologies.
• Collaborative and dynamic work environment.
• Recognition and reward for outstanding performance.

• To stand out, make sure your design portfolio showcases your ability to create performance-driven designs that drive business outcomes.
• Familiarize yourself with the latest design tools and technologies, including Adobe Creative Suite and Figma.
• Practice your communication and collaboration skills, as you will be working closely with cross-functional teams.
• Be prepared to talk about your experience with motion graphics and video editing.
• Research Directive's unique approach to visual systems that drive business outcomes and be prepared to discuss how you can contribute to this approach.
• Don't be afraid to ask questions during the interview process, it shows that you are interested in the role and willing to learn.