Digital Marketing Coordinator (PPC & SEO)
WFA Digital Insight
As the demand for skilled digital marketers continues to grow, with a notable 25% increase in job postings in 2025, standing out in a competitive job market requires a combination of technical skills and strategic thinking. Epredia's commitment to innovation and customer-centric solutions makes this role particularly appealing for those looking to expand their skillset in paid media and SEO. With the remote work landscape evolving, candidates should be prepared to demonstrate their ability to work independently and collaboratively in a digital environment. Before applying, consider how your passion for continuous learning and growth mindset can contribute to Epredia's mission.
Job Description
About the Role
The Digital Marketing Coordinator position at Epredia is a dynamic role that offers the opportunity to work on integrated digital marketing campaigns across paid media, SEO, social media, and email marketing. As part of a global team, you will be instrumental in supporting the development, optimization, and execution of these campaigns, contributing to Epredia's online visibility and customer engagement. The role is ideal for a candidate looking to grow their career in digital marketing, with a focus on PPC and SEO.As a key member of the marketing team, you will work closely with the Senior Global Digital Marketing Manager and Digital Marketing Specialist to achieve marketing goals. Your day-to-day responsibilities will include campaign planning, coordination of deliverables, and analysis of campaign performance. The role's emphasis on continuous learning and innovation provides a fertile ground for professional growth and skill development.
Epredia's core values of people, customer, results, continuous learning, and innovation underpin its culture, emphasizing the importance of teamwork, customer-centric solutions, and a growth mindset. As such, the successful candidate will not only possess the necessary technical skills but also a passion for serving customers and a commitment to ongoing learning and improvement.
What You Will Do
- Support the execution of integrated digital marketing campaigns across PPC, SEO, social media, and email, including campaign planning, timelines, and coordination of deliverables.
- Assist in the setup, monitoring, and optimization of PPC campaigns using Google Ads.
- Support the creation of high-quality PPC landing pages to improve conversion performance.
- Perform regular website audits and crawls to identify and resolve SEO issues.
- Assist in link-building initiatives to improve domain authority and search rankings.
- Conduct keyword research to identify high-impact opportunities aligned with portfolio and campaign priorities.
- Support the writing, creation, and optimization of high-quality website pages, landing pages, and resource content for on-page SEO.
- Create or coordinate basic visual assets aligned with brand guidelines.
- Assist in maintaining dashboards and compiling performance reports using tools like Google Analytics and Google Tag Manager.
- Support market research and competitive analysis to inform marketing strategies.
- Collaborate with the marketing team to develop content for omnichannel campaigns, including email marketing, social media, and ad copy.
What We Are Looking For
- Bachelor’s degree or equivalent in Marketing, Communications, Business, or a related field.
- 1-3+ years of experience in a digital marketing-related role.
- 2+ years of SEO and/or PPC experience.
- Familiarity with Google Ads and/or paid social media platforms.
- Experience using SEO tools and performing keyword research.
- Familiarity with CMS platforms and landing page optimization.
- Familiarity with CRM tools, such as Salesforce.
- Experience in B2B, life sciences, healthcare, or diagnostics is a plus.
- Strong analytical and problem-solving skills.
- Ability to work in a fast-paced, dynamic environment.
- Excellent communication and collaboration skills.
Nice to Have
- Experience with Google Analytics and Google Tag Manager.
- Knowledge of HTML and CSS.
- Experience with email marketing automation tools.
- Certification in Google Ads or Analytics.
- Experience with project management tools.
Benefits and Perks
- Competitive salary package.
- Opportunities for professional development and growth.
- Collaborative and dynamic work environment.
- Flexible working hours and remote work arrangements.
- Access to the latest digital marketing tools and technologies.
- Health and wellness programs.
- Generous PTO and holiday policy.
- Retirement savings plan.
- Employee recognition and reward programs.
How to Stand Out
- Develop a strong portfolio showcasing your experience with Google Ads, Google Analytics, and SEO strategies.
- Be prepared to discuss your approach to campaign optimization and performance analysis during interviews.
- Highlight any experience with CRM tools like Salesforce, as this can be a significant advantage.
- Prepare examples of how you've applied keyword research and link-building strategies in previous roles.
- Consider taking courses or getting certified in Google Ads and Analytics to stand out as a candidate.
- When negotiating salary, be prepared to discuss your expectations based on industry standards and your level of experience.
- Look for red flags such as lack of clear communication about the role, unrealistic expectations, or unclear career development opportunities.
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