Digital Marketing Manager for a Hair and Beauty Industry in Australia (Home Base

About the Role

The ideal candidate will have a deep understanding of the hair and beauty industry in Australia, with a strong knowledge of the latest trends and consumer behaviors. You will be working closely with the marketing team to develop and execute paid advertising campaigns across Meta platforms and Google Ads, as well as email marketing campaigns and customer communications.

What You Will Do

• Create and schedule content across social media platforms, including Instagram, Facebook, TikTok, and Pinterest
• Manage audience engagement by responding to comments and messages and fostering community interaction across social channels
• Plan, execute, and optimize paid advertising campaigns across Meta platforms and Google Ads
• Develop and manage email marketing campaigns, customer communications, and promotional initiatives
• Maintain and update website content through Wix, ensuring strong SEO performance and optimization
• Monitor marketing performance, analyze campaign results, and provide regular reports with recommendations for improvement
• Assist with other ad hoc marketing tasks as required
• Collaborate with the marketing team to develop and execute social media strategies
• Conduct market research to stay up-to-date with the latest trends and consumer behaviors in the hair and beauty industry
• Analyze campaign results and provide recommendations for improvement

What We Are Looking For

• At least 3 years of experience in digital marketing, with a focus on paid media and social media management
• Strong knowledge of Google Ads, Facebook Ads, and Instagram Ads
• Experience with email marketing platforms and customer relationship management (CRM) software
• Strong understanding of SEO principles and analytics
• Excellent writing and communication skills, with the ability to create engaging content for social media platforms
• Strong analytical and problem-solving skills, with the ability to analyze campaign results and provide recommendations for improvement
• Experience with website management and content creation using Wix or similar platforms
• Strong knowledge of the hair and beauty industry in Australia, with a deep understanding of the latest trends and consumer behaviors

Nice to Have

• Experience with Pinterest and TikTok advertising
• Knowledge of influencer marketing and brand partnerships
• Experience with marketing automation platforms and CRM software
• Certification in Google Ads or Facebook Ads

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a dynamic and innovative company
• Flexible working hours and remote work options
• Professional development and training opportunities
• Access to the latest marketing tools and technologies
• Collaborative and supportive team environment
• Recognition and rewards for outstanding performance
• Health and wellness programs, including access to mental health support and fitness classes
• Paid time off and holidays, including a generous annual leave allowance
• Remote stipend to support home office setup and ongoing expenses
• Equity options and stock purchase plan
• Access to a network of professionals in the digital marketing industry

• To stand out in your application, make sure to highlight your experience with Google Ads and social media management, and provide specific examples of successful campaigns you have managed in the past.
• Use your portfolio to showcase your creative and analytical skills, and be prepared to walk the interviewer through your thought process and decision-making.
• Be prepared to discuss your knowledge of the hair and beauty industry in Australia, and how you stay up-to-date with the latest trends and consumer behaviors.
• When interviewing, be sure to ask about the company culture and values, and how they support the professional development and well-being of their employees.
• If you are new to digital marketing, consider taking courses or earning certifications to build your skills and knowledge, and be prepared to discuss how you plan to continue learning and growing in the role.
• Use the interview as an opportunity to showcase your passion for digital marketing and your enthusiasm for the hair and beauty industry, and be prepared to discuss how you see yourself contributing to the company's success in the future.
• Be aware of red flags such as lack of clear communication, unrealistic expectations, or unclear job responsibilities, and don't be afraid to ask questions or seek clarification if you have concerns.