Digital Marketing Manager
WFA Digital Insight
As the demand for digital marketing specialists continues to grow, with a notable 25% increase in job openings in the past year, professionals with expertise in campaign execution and content creation are in high demand. GenLogs Corporation, a pioneer in Truck Intelligence, is seeking a skilled Digital Marketing Manager to drive their online presence. With the company's innovative approach to supply chain management, this role offers a unique opportunity to work at the intersection of technology, marketing, and logistics. Candidates should be prepared to leverage their skills in Excel, AI tools, and marketing technology platforms to succeed in this position. Before applying, it's essential to understand the company's mission to build unbreakable supply chains and how this role contributes to that goal.
Job Description
About the Role
The Digital Marketing Manager position at GenLogs Corporation is a critical component of the company's growth strategy. As a key member of the marketing team, this role entails managing and executing digital campaigns across various channels, including social media, paid advertising, and email marketing. The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy that aligns with the company's mission to build unbreakable supply chains.The role requires a high level of organization, execution focus, and creativity. The Digital Marketing Manager will work closely with the Director of Marketing and cross-functional teams, including Sales, Product, Customer Success, and Partnerships, to support company growth initiatives. With the company's commitment to innovation and customer satisfaction, this role offers a unique opportunity to make a significant impact on the business.
GenLogs Corporation is a dynamic and forward-thinking company that values collaboration, innovation, and results-driven marketing. As a Digital Marketing Manager, you will be part of a team that is passionate about transforming the transportation industry through cutting-edge technology and data analytics.
What You Will Do
- Execute and manage integrated marketing campaigns across digital channels, including social media, paid advertising, and email marketing
- Develop and implement a comprehensive digital marketing strategy that aligns with the company's mission and goals
- Manage and optimize the company's website, including landing pages and conversion paths
- Lead SEO and Answer Engine Optimization (AEO) initiatives to drive organic growth
- Build, deploy, and optimize email marketing campaigns, newsletters, and nurture programs
- Create and publish high-quality, engaging content, including blogs, customer stories, case studies, and thought leadership pieces
- Translate complex industry and product concepts into clear, compelling content for target audiences
- Develop and maintain an editorial calendar aligned with company priorities and demand generation goals
- Support webinar, event, product launch, and demand generation campaigns
- Leverage AI tools and emerging technologies to improve content creation, campaign execution, workflow automation, research, personalization, and team productivity
What We Are Looking For
- 3+ years of experience in digital marketing, demand generation, growth marketing, content marketing, or a related field
- Strong writing and content development skills, with experience creating a variety of content formats
- Hands-on experience managing social media, email marketing, paid advertising, and website content
- Strong understanding of SEO best practices and emerging Answer Engine Optimization (AEO) strategies
- Demonstrated fluency with AI tools and workflows and an ability to apply them meaningfully to increase marketing effectiveness and productivity
- Proficiency with marketing technology platforms, analytics tools, content management systems, and AI-assisted workflows
- Experience with Excel and data analysis
Nice to Have
- Experience with marketing automation platforms and CRM systems
- Knowledge of HTML, CSS, and JavaScript
- Certification in digital marketing or a related field
- Experience working in a fast-paced startup environment
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a dynamic and innovative company
- Collaborative and supportive work environment
- Professional development and growth opportunities
- Remote work options and flexible working hours
- Access to cutting-edge technology and tools
- Recognition and reward for outstanding performance
How to Stand Out
- Develop a strong portfolio that showcases your digital marketing skills and experience, particularly in campaign execution and content creation.
- Familiarize yourself with AI tools and emerging technologies to stay ahead of the curve in digital marketing.
- Highlight your ability to work in a fast-paced environment and adapt to changing priorities.
- Be prepared to provide specific examples of successful digital marketing campaigns you've managed and the results you've achieved.
- Research the company's mission and values to demonstrate your understanding of their goals and how you can contribute to their success.
- Prepare to discuss your experience with Excel and data analysis, and how you can apply these skills to drive marketing effectiveness.
- Be ready to ask insightful questions during the interview, such as the company's approach to innovation and customer satisfaction, to showcase your interest in the role and the company.
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