Digital Marketing Manager

About the Role

The role is hands-on, requiring a deep understanding of digital marketing principles, as well as the ability to analyze data, identify trends, and optimize campaign performance. You will work closely with the Product Marketing Manager to ensure alignment with product launches and commercial priorities, but you will also be expected to drive the agenda and bring new ideas to the table.

Nabu Casa is a fully remote organization, and as such, you will be working with a distributed team, using digital tools to collaborate and communicate. Your autonomy, self-motivation, and ability to work independently will be essential in this role.

What You Will Do

• Own the performance of Nabu Casa's digital channels, including website, email, SEO, paid, and social media, with clear targets for reach, conversion, and subscriber growth.
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities.
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time.
• Run email marketing for Nabu Casa Cloud subscribers, including lifecycle flows, release announcements, and re-engagement campaigns, and track the metrics that matter.
• Own paid digital spend and ROI across channels, allocating and optimizing the budget with rigor.
• Report on digital performance weekly, bringing a clear point of view on what to prioritize next.
• Grow and engage Nabu Casa's presence in the communities where our users live, including the Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces.
• Test new growth levers, such as affiliate, referral, and influencer marketing, with structured experiments and documented learnings.

What We Are Looking For

• Hands-on experience running digital channels, including SEO, email, paid social/search, and content, with owned performance metrics.
• Fluency in analytics, able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team.
• Strong copywriting for digital contexts, knowing how to write for a technically literate audience without talking down to them.
• Familiarity with marketing automation and CRM tooling, such as Mailchimp, HubSpot, or equivalent.
• High autonomy, knowing what to look at next without being told.
• Experience marketing a technical, developer-adjacent, or open-source product.
• Familiarity with the Home Assistant ecosystem or smart home space.
• Experience working in a small, remote-first team, owning a function end-to-end.

Nice to Have

• Experience with Adjust, particularly in tracking and optimizing user acquisition campaigns.
• Knowledge of smart home technology and trends.
• Participation in open-source projects or communities.
• Familiarity with Spanish language and culture, given the company's location in Madrid.

Benefits and Perks

• Competitive salary, as a normal salaried employee in your country.
• Fully remote work arrangement, with the flexibility to work from anywhere.
• Opportunity to work on a product that impacts millions of households worldwide.
• Collaborative, dynamic team environment, with regular virtual meetings and team-building activities.
• Professional development opportunities, including training and conference attendance.
• Access to the latest digital marketing tools and technologies.
• A chance to be part of a company that values privacy, choice, and sustainability.

• Tip: Showcase your experience with HubSpot and Adjust in your application, highlighting specific campaigns or projects you've managed.
• Familiarize yourself with the Home Assistant ecosystem and smart home industry, demonstrating your understanding of the company's mission and target audience.
• Develop a strong portfolio of your digital marketing work, including campaign results and metrics that demonstrate your impact.
• Be prepared to discuss your approach to data analysis and campaign optimization, providing examples from your past experience.
• Research the company culture and values, ensuring you understand Nabu Casa's unique approach to digital marketing and community engagement.
• Practice your copywriting skills, particularly in writing for a technically sophisticated audience, as this will be a key aspect of the role.