Digital Marketing Manager
WFA Digital Insight
As demand for skilled digital marketers continues to rise, with a 25% increase in job postings in the last year, Nabu Casa's search for a Digital Marketing Manager presents a compelling opportunity for professionals looking to leverage their expertise in a rapidly evolving field. With the smart home market projected to reach
Job Description
About the Role
The Digital Marketing Manager position at Nabu Casa is a pivotal role that will own the performance of the company's digital channels, including the website, email, SEO, paid media, and social platforms. This hands-on, execution-focused position requires a professional who can plan and ship campaigns, grow organic presence, and ensure every euro spent on paid media reaches the right audience. The role will work closely with the Product Marketing Manager but will be expected to drive the agenda, making it an ideal opportunity for someone looking to take ownership of their work.As a key member of the team, the Digital Marketing Manager will be responsible for understanding the audience, which is technically sophisticated and community-rooted. The successful candidate will need to develop marketing strategies that respect the intelligence of this audience, differentiating between marketing that resonates and marketing that does not.
Nabu Casa, as the organization behind Home Assistant, operates with guiding principles of privacy, choice, and sustainability. These principles are embedded in every aspect of the company, from architecture to community engagement. The company's commitment to these values means that the Digital Marketing Manager will need to align marketing efforts with these principles, ensuring that all campaigns and interactions respect and reflect them.
What You Will Do
- Own the performance of Nabu Casa's digital channels, including website, email, SEO, paid media, and social platforms, with clear targets for reach, conversion, and subscriber growth.
- Plan and execute digital campaigns from brief through creative to post-campaign analysis, aligning with product launches and commercial priorities.
- Build and improve the organic search presence through content strategy and on-site SEO, aiming to reduce reliance on paid traffic over time.
- Run email marketing for Nabu Casa Cloud subscribers, including lifecycle flows, release announcements, and re-engagement, and track the metrics that matter.
- Own paid digital spend and ROI across channels, allocating and optimizing the budget with rigor.
- Report on digital performance weekly and bring a clear point of view on what to prioritize next.
- Grow and engage Nabu Casa's presence in communities where users live, such as Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces.
- Test new growth levers, such as affiliate, referral, and influencer marketing, with structured experiments and documented learnings.
What We Are Looking For
- Hands-on experience running digital channels, including SEO, email, paid social/search, and content, with owned performance metrics.
- Fluency in analytics, able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team.
- Strong copywriting skills for digital contexts, knowing how to write for a technically literate audience without talking down to them.
- Familiarity with marketing automation and CRM tooling, such as Mailchimp, HubSpot, or equivalent.
- High autonomy, knowing what to look at next without being told.
- Experience marketing a technical, developer-adjacent, or open-source product is preferred.
- Familiarity with the Home Assistant ecosystem or smart home space is a plus.
- Experience working in a small, remote-first team where you own a function end-to-end.
Nice to Have
- Experience with Adjust for mobile app tracking and optimization.
- Knowledge of HubSpot for marketing automation and CRM management.
- Certification in Google Analytics or other digital marketing tools.
- Experience with community building and management, particularly in open-source or technical communities.
- Familiarity with Spanish or other languages, given the company's location in Madrid.
Benefits and Perks
- The opportunity to work with a leading open-source smart home platform.
- A fully remote work setup with a normal salaried employment contract in your country.
- Flexible working hours with at least 3 hours of overlap for team communication.
- All the benefits required by your country of residence.
- Additional benefits to ensure employee well-being, reflecting Nabu Casa's commitment to its team members.
- The chance to be part of a profitable company with no external investors, where every subscription and purchase directly funds the development of Home Assistant and other Open Home projects.
- Professional development opportunities in a rapidly growing field.
How to Stand Out
- Tip: Highlight your hands-on experience with digital channels and analytics tools in your resume and cover letter.
- When applying, make sure to showcase your ability to write for a technically sophisticated audience by including examples of your copywriting work.
- To stand out, demonstrate your understanding of the smart home market and open-source ecosystems, and how your skills can contribute to Nabu Casa's mission.
- Prepare to discuss your experience with marketing automation tools like HubSpot and your approach to analyzing campaign performance.
- Consider including a portfolio or samples of your previous digital marketing campaigns to demonstrate your capabilities.
- Be ready to discuss how you balance community-driven marketing strategies with the need for measurable campaign results.
- Emphasize your autonomy and ability to drive projects forward without close supervision, as this is a key aspect of the role.
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