Digital Marketing Manager

About the Role

As part of the Nabu Casa team, the Digital Marketing Manager will work closely with the Product Marketing Manager but will be expected to drive the agenda independently. The role requires a strong understanding of the audience, which is technically sophisticated and community-rooted, and the ability to create marketing campaigns that respect their intelligence.

Nabu Casa is a fully remote organization that values the well-being of its employees and offers a flexible working environment. The company is committed to making the smart home platform sustainable and preventing burnout among its contributors.

What You Will Do

• Own the performance of Nabu Casa's digital channels, including website, email, SEO, paid, and social media, with clear targets for reach, conversion, and subscriber growth.
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities.
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time.
• Run email marketing for Nabu Casa Cloud subscribers, including lifecycle flows, release announcements, and re-engagement, and track the metrics that matter.
• Own paid digital spend and ROI across channels, allocate and optimize the budget with rigor.
• Report on digital performance weekly and bring a clear point of view on what to prioritize next.
• Grow and engage Nabu Casa's presence in the communities where our users live, including Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces.
• Test new growth levers, such as affiliate, referral, and influencer marketing, with structured experiments and documented learnings.

What We Are Looking For

• Hands-on experience running digital channels, including SEO, email, paid social/search, and content, with owned performance metrics.
• Fluency in analytics, able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team.
• Strong copywriting for digital contexts, with the ability to write for a technically literate audience without talking down to them.
• Familiarity with marketing automation and CRM tooling, such as HubSpot, Adjust, or equivalent.
• High autonomy, with the ability to know what to look at next without being told.
• Experience marketing a technical, developer-adjacent, or open-source product.
• Familiarity with the Home Assistant ecosystem or smart home space.
• Experience working in a small, remote-first team where you own a function end-to-end.

Nice to Have

• Experience with affiliate, referral, or influencer marketing.
• Knowledge of SEO best practices and content optimization techniques.
• Familiarity with Google Analytics and Google Tag Manager.
• Experience with email marketing automation tools, such as Mailchimp or Marketo.

Benefits and Perks

• Fully remote work environment with flexible working hours.
• Competitive salary and benefits package.
• Opportunity to work with a growing and innovative company in the smart home industry.
• Chance to contribute to a community-driven project and make a real impact on the industry.
• Professional development opportunities, including training and education support.
• Access to the latest tools and technologies in digital marketing.
• A dynamic and supportive team environment with a focus on well-being and work-life balance.

• Ensure your resume and cover letter are optimized for digital marketing keywords, such as SEO, HubSpot, and Adjust, to pass through applicant tracking systems.
• Prepare examples of successful digital marketing campaigns you have managed, including metrics on reach, conversion, and ROI.
• Develop a strong understanding of the smart home industry and the Home Assistant ecosystem to demonstrate your interest and knowledge.
• Be ready to discuss your experience with marketing automation and CRM tooling, and how you have used these tools to drive growth.
• Showcase your ability to work autonomously and drive independent growth strategies, with examples from previous roles.
• Familiarize yourself with the company's products and services, and be prepared to ask informed questions during the interview process.
• Consider creating a portfolio of your work, including examples of your writing, campaign analyses, and other relevant projects, to demonstrate your skills and experience.