Digital Marketing Manager

About the Role

The marketing team at Pavago is a dynamic and innovative group, always looking for ways to improve and expand the company's digital presence. As the Digital Marketing Manager, you will be a crucial part of this team, working closely with leadership and sales teams to align marketing strategies with revenue goals. You will also be responsible for building, managing, and mentoring a high-performing marketing team, both in-house and external resources as needed.

In this role, you will have the opportunity to work with a range of cutting-edge tools and technologies, including Google Ads, HubSpot, Salesforce, and Adjust. You will be responsible for managing budgets, allocating spend effectively, and overseeing creative direction to maintain brand consistency and impact. If you are a motivated and results-driven marketer with a passion for building brands, this could be the perfect opportunity for you.

What You Will Do

• Develop and execute a holistic B2B marketing strategy that drives growth and brand awareness
• Own the marketing funnel end-to-end, from demand generation to lead nurturing to brand positioning
• Partner closely with leadership and sales teams to align marketing strategies with revenue goals
• Build, manage, and mentor a high-performing marketing team
• Lead and optimize multi-channel campaigns across paid media, SEO, social media, email marketing, outbound, and partnerships
• Manage budgets and allocate spend effectively across channels to ensure maximum ROI
• Oversee creative direction and messaging to maintain brand consistency and impact
• Plan, launch, and monitor campaigns that attract, engage, and convert qualified leads
• Experiment with innovative acquisition tactics and continuously improve performance through A/B testing
• Collaborate with content, design, and technical teams to ensure cohesive execution across touchpoints
• Track, analyze, and report on marketing performance metrics, including traffic, lead quality, CAC, and ROI
• Use data-driven insights to refine targeting, messaging, and channel strategies
• Present performance updates and actionable recommendations to leadership on a regular basis

What We Are Looking For

• Proven experience in B2B marketing leadership, ideally as Head of Marketing, Growth Lead, or Senior Marketing Manager
• Demonstrated success driving measurable growth through paid ads, outbound campaigns, and organic marketing
• Strong understanding of modern B2B marketing trends, tools, and strategies, including Google Ads, HubSpot, and Salesforce
• Ability to balance strategic planning with hands-on execution
• Analytical mindset with experience interpreting data and making data-backed decisions
• Excellent leadership, project management, and communication skills
• Experience leading digital marketing functions for B2B service-based or professional industries
• Strong background in account-based marketing (ABM) or performance-driven demand generation
• Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo
• Experience managing and mentoring cross-functional marketing teams

Nice to Have

• Experience with Adjust and other marketing analytics tools
• Certification in Google Ads or other relevant marketing platforms
• Experience with creative storytelling, branding, and campaign design
• Knowledge of SEO and social media marketing strategies
• Experience working in a fast-paced, dynamic environment

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a cutting-edge marketing team
• Collaborative and dynamic work environment
• Professional development opportunities
• Flexible working hours and remote work options
• Access to the latest marketing tools and technologies
• Recognition and reward for outstanding performance
• Comprehensive health insurance and wellness programs
• Generous PTO and holiday package
• Remote stipend and home office setup support

• Make sure to highlight your experience with Google Ads, HubSpot, and Salesforce in your resume and cover letter, as these skills are highly valued in this role.
• Be prepared to provide specific examples of successful marketing campaigns you have led and the results you achieved, including metrics such as CAC and ROI.
• Showcasing your ability to balance strategic planning with hands-on execution will be crucial in the interview process, so be prepared to discuss your experience with campaign management and team leadership.
• Having a strong understanding of modern B2B marketing trends and tools will be beneficial, so be sure to research and stay up-to-date on the latest developments in the field.
• When negotiating salary, be sure to highlight your experience and qualifications, and be prepared to discuss your expectations and requirements.
• Be aware of the company culture and values, and be prepared to discuss how your skills and experience align with these.
• Consider creating a portfolio that showcases your marketing skills and experience, including any successful campaigns or projects you have led.